Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.
As an international healthcare professional with more than 25 years of experience, Jim Marinucci has a clear vision for new strategies that can improve the delivery of care to a diverse range of patient populations. As the CEO of Via Medica International, he is implementing that vision at the cutting edge of innovation. We recently interviewed him at the City Club of Washington to learn more about his approach and accomplishments.
Tags: marketing strategy, value proposition, brand strategy, web strategy, b2g, Focus Area: Leadership, b2b, business strategy, startup, business leadership, leadership strategy, b2b business growth, international business, CEO Profile Series
What do a Japanese company with a history of building world-class cars and America's largest food bank have in common? They both understand the critical value of an effective operational strategy. The Food Bank for New York City learned an essential lesson that dramatically impacted its charitable mission, thanks to the power of strategy.