Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

How Hubspot-Salesforce Integration Supercharges B2B Business Growth

salesforce_hubspot_integrationPerhaps you've been wondering if the business process benefits of ERP software would ever reach the sales and marketing side of the enterprise, so that you can better drive business growth. Well, I'm pleased to inform you that the future has arrived.
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Tags: CRM, sales performance, Focus Area: Marketing, inbound marketing, business software, marketing automation

Supercharge Your Sales: Five Steps You Can Take to Achieve Success

supercharge_your_sales_five_stepsSales is the lifeblood of any business. Achieving and maintaining consistent sales growth is a complex task that requires many elements to successfully work together if you are to see lasting results. As a business owner today, you are faced with many challenges that make selling much more difficult than it was in the past.
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Tags: content marketing, blog strategy, sales process, marketing, marketing plan, marketing strategy, CRM, sales performance, sales training, sales coaching, Focus Area: Sales

3 Ways to Create B2B Sales Training & Coaching that Works

3_ways_to_create_b2b_sales_trainingMaking your business-to-business (B2B) sales team successful requires a combination of adding the right people to the team; equipping them with the right tools for the job; and training and coaching them in the right ways to achieve lasting success.

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Tags: strategy, sales process, sales performance, sales training, sales coaching, sales assessment, Focus Area: Sales

5 Lead Generation Strategies that Work for B2B Companies

5_lead_generation_strategies_that_work_b2bThe business-to-business (B2B) selling environment has radically changed, but unfortunately many B2B companies have not changed with it. Research shows that today's B2B buyer is more educated, more sophisticated and far further down the decision path when they connect with your sales team than was ever the case before.

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Tags: branding, content marketing, blog strategy, marketing, sales performance, Focus Area: Sales

Ken Schmidt on How to Harness Customer Feedback to Dominate the Marketplace

Ken Schmidt is the former Brand Visionary and Communications Strategist for Harley-Davidson Motor Company. His theme is how to harness customer feedback to dominate the marketplace. Ken’s signature phrase is about the importance of focusing on your customers in building your brand:

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Tags: branding, strategy, sales process, marketing, marketing plan, marketing strategy, value proposition, brand strategy, brand identity, CRM, sales performance, Focus Area: Leadership

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