Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

How to Make a B2B Marketing Plan that Drives Sales Results

how_to_make_a_b2b_marketing_plan_that_drives_salesMarketers know intuitively that the ultimate goal of marketing is to make sales happen. And yet, oddly, marketers are often cut off from the information, relationships and connections they need to make that possible -- or they are given tasks that are considered important to the company but don't actually have any clear relation to the sales effort.

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Tags: content marketing, strategy, marketing, marketing plan, marketing strategy, CRM, Focus Area: Marketing

5 Essential Steps to a CRM System that Drives Sales

5_essential_steps_to_a_crm_system_salesCustomer Relationship Management (CRM) systems are an essential tool for every business. From major multinationals down to solo entrepreneurs, every business needs to select, implement and - most importantly - use a CRM system.

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Tags: strategy, marketing, CRM, ERP, Focus Area: Sales

5 Lead Generation Strategies that Work for B2B Companies

5_lead_generation_strategies_that_work_b2bThe business-to-business (B2B) selling environment has radically changed, but unfortunately many B2B companies have not changed with it. Research shows that today's B2B buyer is more educated, more sophisticated and far further down the decision path when they connect with your sales team than was ever the case before.

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Tags: branding, content marketing, blog strategy, marketing, sales performance, Focus Area: Sales

Ken Schmidt on How to Harness Customer Feedback to Dominate the Marketplace

Ken Schmidt is the former Brand Visionary and Communications Strategist for Harley-Davidson Motor Company. His theme is how to harness customer feedback to dominate the marketplace. Ken’s signature phrase is about the importance of focusing on your customers in building your brand:

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Tags: branding, strategy, sales process, marketing, marketing plan, marketing strategy, value proposition, brand strategy, brand identity, CRM, sales performance, Focus Area: Leadership

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