Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.
Tags: CRM, Focus Area: Strategy, business software, marketing automation, customer relationship management, salesforce.com, hubspot, business growth strategy, sales effectiveness, CEO Answers Series, email marketing, stages of growth
Driving growth: It seems like the obvious priority for every business, but in reality it often becomes a vanishingly remote possibility in the midst of the daily demands of running a company. As long as the sky isn’t falling and most of your current customers remain for now, it may seem impossible to get around to making changes that could actually fuel significant new growth. Here are 4 strategies that you, as a CEO, can implement today to get over this hurdle and start growing again:
Tags: content marketing, CRM, Focus Area: Strategy, marketing automation, change management, business strategy, b2b business growth, selecting a business consultant, competitive differentiation, market positioning, social selling
As the CEO of a growth-stage or midmarket B2B enterprise, you are always looking for opportunities to improve the company and achieve better business results. But whether your business is a $5M specialized architectural firm or a $45M industrial products manufacturer, one thing seems for sure: There are some competitive advantages and strategies that Fortune 500 companies can use, which are probably not scalable or practical for smaller companies…or at least, that’s the common wisdom. As it turns out, there is more value you can gain from the strategies used by large companies than you may think.
Tags: brand strategy, CRM, Focus Area: Strategy, marketing automation, business strategy, b2b business growth, business execution, business consulting, social selling, market disruption, corporate university, innovation lab