Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Building An Effective Inside Sales Strategy: Leveraging HubSpot, Part 1

The undisputed and continually growing significance of inside sales for B2B business growth makes having a strategically developed inside sales playbook more essential now than ever. In previous installments of this series we’ve discussed the inside sales process and how to structure and train your team, as well as the techniques and technologies that bolster a robust and effective inside sales operation.

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Tags: b2b, b2b business growth, hubspot, Inside Sales Strategy, Training, Team

Building An Effective Inside Sales Strategy: Techniques That Engage And Convert

The importance and efficacy of inside sales was already steadily increasing as the digital transformation continued to shape every aspect of our lives, including how we conduct business. And then a global health crisis struck, and suddenly, almost all sales had to be inside sales. Businesses are now presented with the challenge of quickly adapting to remain relevant and profitable, and developing a strong inside sales playbook is crucial to making the transition.

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Tags: lead generation, Traffic Generation, Cold Calling, Inside Sales Strategy

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