Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

6 Ways to Stop Throwing Away Your B2B Marketing Budget in 2014

throwing_money_awayIt's 2014. Your B2B company produces cutting-edge products or delivers state-of-the-art services. So why are you still spending on marketing like it's 1999? Chances are, your company is bleeding marketing dollars in ways you didn't even consider, precisely because you haven't had the time to think about how to do things differently. In the absence of a clear new direction, most companies fall on the old, tried-and-true approach…even if it no longer works. And chances are, your marketing is not performing for you at the level it could. As a CEO, here are six ways to stop spending the wrong way on marketing:
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Tags: content marketing, marketing, marketing strategy, brand strategy, Focus Area: Marketing, b2b, inbound marketing, seo, b2b business growth

How Hubspot-Salesforce Integration Supercharges B2B Business Growth

salesforce_hubspot_integrationPerhaps you've been wondering if the business process benefits of ERP software would ever reach the sales and marketing side of the enterprise, so that you can better drive business growth. Well, I'm pleased to inform you that the future has arrived.
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Tags: CRM, sales performance, Focus Area: Marketing, inbound marketing, business software, marketing automation

Five Compelling Reasons to Adopt Inbound Marketing Now [Infographic]

adoption_of_inbound_marketing_chart_graphicInbound marketing offers a revolutionary approach to marketing - one that can truly transform your business, and take you far beyond the limitations of traditional 'interruption' marketing. Here are five compelling reasons why you need to adopt it now:

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Tags: blog strategy, marketing strategy, social media marketing, Focus Area: Marketing, inbound marketing, lead nurturing, lead generation, seo

Five Digital Marketing Drivers That Will Transform Your Business

marketing_driversThe field of business-to-business (B2B) and business-to-government (B2G) marketing is undergoing rapid change. As these changes continue to evolve, they are forcing a fundamental rethinking process for CEOs and marketing executives alike. Consider these major trends:
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Tags: content marketing, marketing strategy, b2g, Focus Area: Marketing, b2b, inbound marketing

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