Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Good, Better, Best: How to Choose the Right B2B Digital Strategy

Good-Better-Best.jpgAs you develop your company's approach to business growth, one of your top priorities will be to select an effective digital strategy. Digital innovation has dropped the cost of content publishing to essentially zero. At the same time, digital execution has become far more technically complex than the traditional processes it has largely replaced.

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Tags: content marketing, CRM, Focus Area: Strategy, inbound marketing, customer relationship management, hubspot, digital strategy, integrated inbound

Business Growth Strategies: Your Brand’s a Mess, But Your Logo's Fine

logo_design_workbookThe competitive marketplace is as challenging as ever, and many CEOs are looking for new ideas and insights that can help them catapult their company to success in an increasingly demanding environment. Among the options many consider is to pursue a corporate rebranding.

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Tags: branding, brand strategy, Focus Area: Strategy, business strategy, business execution, customer relationship management, Business Growth Series, customer experience

What Every CEO Needs to Know About Immigration Law

leading resources in immigration lawGlobal customers, investors and workforces require competitive enterprises to understand and adapt to the complexities and nuances of international policy. For U.S. companies, one major area of consideration is immigration law, and its impact on potential investors, owners, employees and partners. We sat down with attorneys Tom Fadoul, Jr., a principal with Offit Kurman and Michael Lin a partner with Braverman & Lin, both of whom are recognized in the field, to discuss the essentials of immigration law for CEOs:

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Tags: Focus Area: Strategy, b2b, international business, business growth strategy, CEO Knowledge Series, employment law, talent, immigration law

Business Growth Strategies: It’s Time to Revisit the Lowly Checklist

pilot_with_checklist.jpgIn his groundbreaking, impeccably researched book, The Checklist Manifesto: How to Get Things Right, Atul Gawande thoroughly examines and uncovers the enormous strategic value of the lowly checklist. The author, an award-winning surgeon and health policy researcher at Boston’s Brigham & Women’s Hospital, convincingly demonstrates that strict, precise, intensive adherence to detailed procedures is often the literal difference between life and death. 

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Tags: Focus Area: Strategy, business strategy, business execution, business growth strategy, Business Growth Series, Chief Operating Officer, operations, checklist, quality management

Grow vs. Go: The Critical Question for Boomer Business Owners

boomer_business_owner.jpgIf you’re between the ages of 51 and 71 right now, congratulations - you’re a member of the Baby Boomer generation. And if the title on your business card says CEO, President, Owner, Principal or Senior Partner, congratulations - you’re a BBO…a Boomer Business Owner. BBOs own nearly 70% of all businesses with employees, which totals nearly 4 million enterprises in the United States.

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Tags: Focus Area: Strategy, b2b, exit strategy, exit planning, business growth strategy, baby boomer, retirement planning, business valuation

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