Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

The Evolution of Hubspot and the Power of the Pivot for Business Growth

power_of_the_pivot_business_growthIn 2014, VentureBeat named Hubspot the #1 company in the rapidly growing marketing automation technology sector. This was an impressive accomplishment for a firm that had been founded less than a decade earlier, and whose competitors include many vendors who are both older and larger. How does a growth-driven company achieve a market-leading position so rapidly? What makes it possible to establish and maintain a dominant role as a recognized leader in your industry?

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Tags: Focus Area: Strategy, b2b, inbound marketing, business planning, b2b business growth, growth strategy, hubspot

What One Social Entrepreneur Learned About the Buyer's Journey

patrick_social_entrepreneur_inbound_marketing_blog_smallBefore joining Wendt Partners, I co-founded an education travel company offering university students, faculty, and young professionals full-immersion programs in rural Africa and South America. My experience working with this young company enabled me to gain insights into what it really takes to grow a business, focusing on marketing strategies and action plans that result in growth.

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Tags: marketing strategy, online marketing, Focus Area: Marketing, inbound marketing, b2b business growth, social entrepreneurship

CEO Profile with Debbie King: Leadership in Association Analytics

debbie_kingDebbie King is a highly accomplished entrepreneur, technology visionary and passionate communicator. As the founder and CEO of DSK Solutions, she is at the forefront of the data analytics and business intelligence industry, providing solutions for some of the largest and most well known associations across the U.S. In this interview, she shares her insights about entrepreneurship, business leadership and creating a vision for growth.
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Tags: Focus Area: Leadership, executive communication, leadership strategy, entrepreneurship, b2b business growth, growth strategy, business execution, competitive differentiation, market opportunity assessment, associations, CEO Profile Series

CEO Profile with Kathy Clark: Guiding Students to Learning Success Online

kathy_clarkKathy Clark is a visionary leader with a history of innovation in the technology industry. As the co-founder of Landmark Systems, she built the firm from a two-employee startup to a 330-employee, $60 million enterprise later sold to ASG Software. Kathy has served as board chair of the Northern Virginia Technology Council (NVTC), as well as on the boards of George Mason University, Shenandoah University and the Virginia Foundation for Independent Colleges. She has been named both a KPMG Entrepreneur of the Year and Ernst & Young Entrepreneur of the Year. Most recently, Kathy served as President & CEO of Smarthinking, Inc. We recently caught up with Kathy to learn about her entrepreneurial journey, her insights on business and her experience working with Wendt Partners.

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Tags: Focus Area: Leadership, business strategy, executive communication, exit strategy, b2b business growth, competitive differentiation, market positioning, technology, NVTC, Pearson Education, strategic sale, CEO Profile Series

How Office Business Center Operators Can Benefit from a B2B Business Growth Consultant

how_office_business_center_operators_can_benefit_from_a_b2b_business_growth_consultantThe serviced office and office business center industry is going through rapid change. Established companies are transitioning to open office designs and startups are flocking to incubators, accelerators and coworking centers. Increasing rents and changing market conditions are impacting costs, and many of the value-added services that helped expand margins are not as lucrative as they were. But the market is also presenting major new opportunities. By partnering with a B2B business growth consultant, office business center operators can drive new growth by focusing on these priorities:

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Tags: Focus Area: Strategy, business strategy, commercial real estate, office business centers, coworking, b2b business growth, selecting a business consultant, competitive differentiation, market positioning

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