Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Building An Effective Inside Sales Strategy: Leveraging HubSpot, Part 1

The undisputed and continually growing significance of inside sales for B2B business growth makes having a strategically developed inside sales playbook more essential now than ever. In previous installments of this series we’ve discussed the inside sales process and how to structure and train your team, as well as the techniques and technologies that bolster a robust and effective inside sales operation.

read more

Tags: b2b, b2b business growth, hubspot, Inside Sales Strategy, Training, Team

Building An Effective Inside Sales Strategy: Training Your Team

If there was ever any doubt about the essential role of inside sales in business growth and profitability, several months of unprecedented reliance on contactless meeting and transaction modalities has shown B2B business owners exactly how critical inside sales is—and exactly how powerful a well-developed inside sales playbook can be in fueling success. A high-performing inside sales strategy requires assembling the right team and equipping them with the technology and tools to implement the techniques involved with lead generation and new business acquisition. However, no inside sales playbook is complete without a strategy in place for training your team.

read more

Tags: sales training, sales strategy, b2b business growth, business growth strategy, Inside Sales Team, Training, Team, business model

Building An Effective Inside Sales Strategy: Building Your Team

A strategically developed inside sales playbook has long been a critical component of success for B2B companies, and our evolving business landscape has made it even more so. Capitalizing on the agility and innovation needed to navigate the world of contactless sales, a purposefully structured inside sales team can leverage the process and techniques in your playbook for lead generation and business acquisition in changing circumstances and shifting geographies.

read more

Tags: sales process, sales, lead generation, sales strategy, StrategyFirst, sales effectiveness

Building An Effective Inside Sales Strategy: Techniques That Engage And Convert

The importance and efficacy of inside sales was already steadily increasing as the digital transformation continued to shape every aspect of our lives, including how we conduct business. And then a global health crisis struck, and suddenly, almost all sales had to be inside sales. Businesses are now presented with the challenge of quickly adapting to remain relevant and profitable, and developing a strong inside sales playbook is crucial to making the transition.

read more

Tags: lead generation, Traffic Generation, Cold Calling, Inside Sales Strategy

The Essential Role of Communications in the Office Re-Occupancy Process

As the United States begins the complex process of staging a return to business under the shadow of COVID-19, the process by which building re-occupancy takes place will prove to be extraordinarily pivotal to the ultimate success of the nation’s economic recovery.

read more

Tags: Property Management, Strategic Communication, Health & Safety, Office Re-Occupancy

View Overview Video

Download Free Guide

Subscribe by Email

Follow Us

View Posts by Focus Area

Most Popular Posts

Browse by Tag