Innovation Insights:
The B2B Growth Blog


5 Keys to Choosing the Right Strategic Planning Consultant

Strategic planning can be a powerful process to guide your business or nonprofit toward new goals and prepare your team for effective change. In order to accomplish this,…

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Supercharge Your Sales: Five Steps You Can Take to Achieve Success

Sales is the lifeblood of any business. Achieving and maintaining consistent sales growth is a complex task that requires many elements to successfully work together if you…
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Top Mobile Marketing Trends to Watch in 2013

Think about your mobile phone for a second… where is it right now? If I was a betting man, I'd wager that just a quick glance from your computer screen or a swift reach for…

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Focusing on Fundamentals: How a Clear Focus Can Drive Success in Your Business

One of the challenges many business owners face at the start of a new year is deciding how to achieve their growth goals. Choosing a course of action means assessing the prior…

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3 Keys to Post-Sequester Sales Success for Government Contractors

Government contractors today face enormous challenges. Federal budgets are shrinking. GovCon competition is dramatically increasing. Regulatory challengs are daunting. And…

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Understanding the Elements of a Successful Value Proposition

Business leaders today are constantly operating in the middle of two extremes. On the one side are all of the tactical demands of the business - tasks, issues, crises and…

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How Breakthrough Brand Strategy Can Strengthen Your Business

Why should customers choose your business? That is the most pressing question for any company or organization. How you answer this question will largely determine the level of…

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3 Steps to Improving Your B2B Sales Process

Professional selling in the business-to-business (B2B) marketplace has often boiled down to having people on the sell side who know people on the buy side. One sales person's…

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How to Make a B2B Marketing Plan that Drives Sales Results

Marketers know intuitively that the ultimate goal of marketing is to make sales happen. And yet, oddly, marketers are often cut off from the information, relationships and…

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6 Essential Trends in Web Marketing Strategy You Need to Follow

Whether your business has decided to develop a new social media strategy or you're wondering how to build a better online marketing program, the decision to rebrand or…

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5 Essential Steps to a CRM System that Drives Sales

Customer Relationship Management (CRM) systems are an essential tool for every business. From major multinationals down to solo entrepreneurs, every business needs to select,…

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The Benefit Corporations are Coming for Your Customers: Are You Ready?

In an article today, The New York Times profiled the rising and falling fortunes of Ocean Village, a massive, brutalist multi-building housing complex in the Far Rockaways…

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