Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Upping Your Virtual Event Game: Creating Experiences that Resonate

It’s no surprise that the pandemic-driven shift from live to virtual events has changed the way we plan, implement, and interact during meetings of all kinds, from weekly sales meetings to large-scale summits.

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Tags: business strategy, engagement, growth strategy, business growth strategy, Zoom, virtual events, online events, participant experience, breakout sessions, event hosts, event organizer, pre-event marketing strategy, post-event follow-up, new business normal, ROI

Building An Effective Inside Sales Strategy: Leveraging HubSpot, Part 3

The crucial role of inside sales in an increasingly digital and virtual business landscape, coupled with the powerful integration and automation capabilities of HubSpot make the platform an unparalleled tool for B2B businesses to increase reach, productivity, and efficiency.

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Tags: marketing strategy, linkedin, Inside Sales Strategy, HubSpot, B2B, businessgrowth,, Target Account Tool, Sales Navigator Integration, Social Media Insights, Panda Doc Integration, Zoom

Building An Effective Inside Sales Strategy: Leveraging HubSpot, Part 2

Inside sales has long occupied a pivotal role for B2B business growth, but as companies face the growing need to prioritize flexibility, remote work, and contactless interactions, inside sales has taken on a renewed significance. In our last article, we began an exploration of the vast capabilities that HubSpot offers to inside sales teams seeking a powerful, integrated platform to organize and automate many aspects of their process. Features like filtered views, sales tasks and queues, HubSpot calling, automatic integration with third party tools, the workflow tool, and HubSpot deals provide structure and streamlining for increased productivity and ease of workflow.

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Tags: marketing strategy, linkedin, Inside Sales Strategy, HubSpot, B2B, businessgrowth,, Target Account Tool, Sales Navigator Integration, Social Media Insights, Panda Doc Integration, Zoom

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