The following is an interview dialogue between Jessica Vaughan, a journalist with Washington, D.C’s Metro Weekly, and Wendt Partners founder and senior strategist Douglas Wendt. The topic is the importance of brand strategy to the future of businesses, associations and nonprofits as they seek to serve customers or members and grow their organizations.
Innovation Insights
The B2B Business Growth Blog
Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.
The following is an interview dialogue between Jessica Vaughan, a journalist with Washington, D.C’s Metro Weekly, and Wendt Partners founder and senior strategist Douglas Wendt. The topic is the importance of brand strategy to the future of businesses, associations and nonprofits as they seek to serve customers or members and grow their organizations.Tags: brand identity, brand strategy, branding, Focus Area: Strategy, marketing strategy, strategy, value proposition, web marketing, web strategy
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