As an owner, CEO or senior executive of a business-to-business (B2B) enterprise, you have many objectives to pursue: meeting customer needs, reducing operating costs, improving employee retention, and increasing revenue among others. You've convened internal planning sessions, discussed priorities with the executive team, and convened more than one meeting to try and get some priorities in place. But driving even small changes is proving difficult, and you don't want to risk upsetting core operations while you try to drive improvements. This is an ideal time to bring in a B2B business consultant.
Innovation Insights
The B2B Business Growth Blog
Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.
As an owner, CEO or senior executive of a business-to-business (B2B) enterprise, you have many objectives to pursue: meeting customer needs, reducing operating costs, improving employee retention, and increasing revenue among others. You've convened internal planning sessions, discussed priorities with the executive team, and convened more than one meeting to try and get some priorities in place. But driving even small changes is proving difficult, and you don't want to risk upsetting core operations while you try to drive improvements. This is an ideal time to bring in a B2B business consultant.
Tags: marketing strategy, value proposition, Focus Area: Strategy, b2b, business strategy, sales strategy, b2b business growth, succession planning, exit planning
As an international healthcare professional with more than 25 years of experience, Jim Marinucci has a clear vision for new strategies that can improve the delivery of care to a diverse range of patient populations. As the CEO of Via Medica International, he is implementing that vision at the cutting edge of innovation. We recently interviewed him at the City Club of Washington to learn more about his approach and accomplishments.
Tags: marketing strategy, value proposition, brand strategy, web strategy, b2g, Focus Area: Leadership, b2b, business strategy, startup, business leadership, leadership strategy, b2b business growth, international business, CEO Profile Series
Startup companies face many unique challenges as they seek to establish a strong position in the marketplace. As a CEO, you can guide your company to success by taking advantage of these four proven startup strategies:
Tags: value proposition, positioning, Focus Area: Strategy, b2b, business planning, business strategy, startup
What do a Japanese company with a history of building world-class cars and America's largest food bank have in common? They both understand the critical value of an effective operational strategy. The Food Bank for New York City learned an essential lesson that dramatically impacted its charitable mission, thanks to the power of strategy.
Tags: value proposition, Focus Area: Strategy, kaizen, six sigma, operational assessment, new york
The following is an interview dialogue between Jessica Vaughan, a journalist with Washington, D.C’s Metro Weekly, and Wendt Partners founder and senior strategist Douglas Wendt. The topic is the importance of brand strategy to the future of businesses, associations and nonprofits as they seek to serve customers or members and grow their organizations.Tags: branding, strategy, marketing strategy, value proposition, brand strategy, brand identity, web strategy, web marketing, Focus Area: Strategy
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