Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Building An Effective Inside Sales Strategy: Techniques That Engage And Convert

The importance and efficacy of inside sales was already steadily increasing as the digital transformation continued to shape every aspect of our lives, including how we conduct business. And then a global health crisis struck, and suddenly, almost all sales had to be inside sales. Businesses are now presented with the challenge of quickly adapting to remain relevant and profitable, and developing a strong inside sales playbook is crucial to making the transition.

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Tags: lead generation, Traffic Generation, Cold Calling, Inside Sales Strategy

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