Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.
A strategically developed inside sales playbook has long been a critical component of success for B2B companies, and our evolving business landscape has made it even more so. Capitalizing on the agility and innovation needed to navigate the world of contactless sales, a purposefully structured inside sales team can leverage the process and techniques in your playbook for lead generation and business acquisition in changing circumstances and shifting geographies.
Tags: sales process, sales, lead generation, sales strategy, StrategyFirst, sales effectiveness
Effective leadership involves a number of key components, including a clear understanding of the talents and skills your organization needs, as well as effective strategies for developing your unique culture and attracting, retaining and supporting key personnel. The B2B CEO cannot underestimate the importance of leadership strategy and development to the growth of the enterprise.
Tags: Focus Area: Leadership, b2b, change management, facilitation, employee culture, engagement, business leadership, scalability, leadership strategy, StrategyFirst, business execution
