Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

How to Select the Right B2B Business Consultant for Your Company [Part 2]

how_to_select_the_right_b2b_business_consultant_for_your_company_part_2_-_revisedYou're the CEO or a senior executive with a growth-driven business-to-business company, and you are committed to achieving new revenue and market targets for your firm. You've decided to retain an outside consultant to help you develop the strategy and pursue change. Now, you just need to determine how to select the right firm to partner with. This article, the second in a two-part series, gives you four key factors to consider in selecting the right B2B business consultant for your company.
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Tags: strategy, Focus Area: Strategy, b2b, change management, business planning, business strategy, strategic planning, executive communication, b2b business growth, selecting a business consultant, business consulting

How to Select the Right B2B Business Consultant for Your Company [Part 1]

how_to_select_the_right_b2b_business_consultantCompanies looking to achieve significant change or growth goals recognize that outside consulting counsel is essential to their success. Enterprises whose CEOs elect to retain consulting counsel achieve more lasting results over a shorter timeframe, on average, than companies who attempt to drive change purely in-house. However, it is essential that you select the right B2B businss consultant for your company. Here's how:
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Tags: strategy, Focus Area: Strategy, b2b, change management, business planning, business strategy, strategic planning, executive communication, b2b business growth, selecting a business consultant, business consulting

5 Essential Strategies for Effective Employee Culture Surveys

8556682467_f650f29803Studies over the years have shown that trust is the most important factor in a successful workplace. But how can you be sure that such a vital key to success is a part of your employees’ workplace experience? That’s where employee culture surveys come in. These surveys are designed specifically for the purpose of analyzing the teamwork, work ethic, attitude and work culture of your company.  

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Tags: strategy, Focus Area: Leadership, training and development, communication, survey, employee culture, engagement

Top Mobile Marketing Trends to Watch in 2013

top_mobile_marketing_trends_to_watchThink about your mobile phone for a second… where is it right now? If I was a betting man, I'd wager that just a quick glance from your computer screen or a swift reach for your pocket is all it takes to locate it. BUT, that wasn't just a lucky guess.

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Tags: strategy, CRM, online marketing, Focus Area: Marketing, b2b, sales

Douglas Wendt’s Interview with Metro Weekly on Brand Strategy

metroweekly_stacked_blogThe following is an interview dialogue between Jessica Vaughan, a journalist with Washington, D.C’s Metro Weekly, and Wendt Partners founder and senior strategist Douglas Wendt. The topic is the importance of brand strategy to the future of businesses, associations and nonprofits as they seek to serve customers or members and grow their organizations.
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Tags: branding, strategy, marketing strategy, value proposition, brand strategy, brand identity, web strategy, web marketing, Focus Area: Strategy

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