Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Business Growth Strategies: To Make the Most, Focus on the Least

ambulances_-_business_growth_strategyOne of the challenges many business owners face is that of deciding how they should go about making more money. The conventional wisdom that many business advisors and coaches give to their CEO clients is to look for every opportunity to generate greater profits. Unfortunately, this mindset is distracting and destructive to the success of your business.

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Tags: Focus Area: Strategy, exit strategy, operational efficiency, b2b business growth, strategic sale, business growth strategy, capital equipment, revenue and profit, CEO Growth Series

CEO Profile with Kathy Clark: Guiding Students to Learning Success Online

kathy_clarkKathy Clark is a visionary leader with a history of innovation in the technology industry. As the co-founder of Landmark Systems, she built the firm from a two-employee startup to a 330-employee, $60 million enterprise later sold to ASG Software. Kathy has served as board chair of the Northern Virginia Technology Council (NVTC), as well as on the boards of George Mason University, Shenandoah University and the Virginia Foundation for Independent Colleges. She has been named both a KPMG Entrepreneur of the Year and Ernst & Young Entrepreneur of the Year. Most recently, Kathy served as President & CEO of Smarthinking, Inc. We recently caught up with Kathy to learn about her entrepreneurial journey, her insights on business and her experience working with Wendt Partners.

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Tags: Focus Area: Leadership, business strategy, executive communication, exit strategy, b2b business growth, competitive differentiation, market positioning, technology, NVTC, Pearson Education, strategic sale, CEO Profile Series

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