Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Why Every B2B CEO Should be Active on Social Media

B2B_CEO_SOCIAL_MEDIA_BLOG_7.7.2014In the past, executives were privy to more information about their company’s products and services than any other stakeholder. The advent of social media, however, is compelling executives to adapt their role in order to remain knowledgeable and competitive in the market. Some of the largest B2B discussions are now taking place online through social media outlets like LinkedIn, Pinterest, Facebook, SlideShare and Twitter

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Tags: brand strategy, brand identity, social media, Focus Area: Leadership, b2b, communication, business leadership, leadership strategy, b2b business growth

5 Ways You Can Begin Achieving Social Selling Results Now

social_selling_teamDigital business has evolved rapidly over the last decade. From the early days of companies establishing websites as their digital storefronts to entire departments focused on building and maintaining online communities, digital continues to change and evolve as a core business function. In particular, the new digital business landscape has forced sales teams to evolve to stay in tune with a rapidly changing sales environment.

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Tags: sales performance, social media, online marketing, Focus Area: Sales, business leadership, social selling

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