If there was ever any doubt about the essential role of inside sales in business growth and profitability, several months of unprecedented reliance on contactless meeting and transaction modalities has shown B2B business owners exactly how critical inside sales is—and exactly how powerful a well-developed inside sales playbook can be in fueling success. A high-performing inside sales strategy requires assembling the right team and equipping them with the technology and tools to implement the techniques involved with lead generation and new business acquisition. However, no inside sales playbook is complete without a strategy in place for training your team.
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Tags:
sales training,
sales strategy,
b2b business growth,
business growth strategy,
Inside Sales Team,
Training,
Team,
business model

Three weeks ago, marketing automation company Hubspot announced the launch of Hubspot CRM, a new customer relationship management (CRM) application that will be a fully integrated part of the Hubspot platform. Currently in public beta (present Hubspot customers and partners can request access) and soon to be fully launched, the Hubspot CRM product represents a new approach to sales relationship management.
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Tags:
CRM,
sales performance,
sales training,
Focus Area: Sales,
lead generation,
b2b business growth,
customer relationship management,
revenue generation,
business development,
customer experience

For many business-to-business (B2B) companies, social selling is a concept that is much discussed, largely misunderstood and rarely put into meaningful practice. Thanks to the proliferation of
social media platforms and the confluence of radical changes in the sales and marketing environment today, many B2B sales teams are feeling genuinely overwhelmed when it comes to how they should approach the marketplace.
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Tags:
CRM,
sales performance,
sales training,
Focus Area: Sales,
marketing automation,
social selling,
revenue generation,
linkedin,
salesforce.com

Sales is the lifeblood of any business. Achieving and maintaining consistent sales growth is a complex task that requires many elements to successfully work together if you are to see lasting results. As a business owner today, you are faced with many challenges that make selling much more difficult than it was in the past.
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Tags:
content marketing,
blog strategy,
sales process,
marketing,
marketing plan,
marketing strategy,
CRM,
sales performance,
sales training,
sales coaching,
Focus Area: Sales
Making your business-to-business (B2B) sales team successful requires a combination of adding the right people to the team; equipping them with the right tools for the job; and training and coaching them in the right ways to achieve lasting success.
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Tags:
strategy,
sales process,
sales performance,
sales training,
sales coaching,
sales assessment,
Focus Area: Sales