Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

How Hubspot CRM is a Game Changer for B2B Business Growth

Hubspot_CRM_LogoThree weeks ago, marketing automation company Hubspot announced the launch of Hubspot CRM, a new customer relationship management (CRM) application that will be a fully integrated part of the Hubspot platform. Currently in public beta (present Hubspot customers and partners can request access) and soon to be fully launched, the Hubspot CRM product represents a new approach to sales relationship management.
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Tags: CRM, sales performance, sales training, Focus Area: Sales, lead generation, b2b business growth, customer relationship management, revenue generation, business development, customer experience

How to Drive B2B Social Selling with Data.com & LinkedIn for Salesforce

b2b-social-selling-salesforce-linkedinFor many business-to-business (B2B) companies, social selling is a concept that is much discussed, largely misunderstood and rarely put into meaningful practice. Thanks to the proliferation of social media platforms and the confluence of radical changes in the sales and marketing environment today, many B2B sales teams are feeling genuinely overwhelmed when it comes to how they should approach the marketplace.
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Tags: CRM, sales performance, sales training, Focus Area: Sales, marketing automation, social selling, revenue generation, linkedin, salesforce.com

Supercharge Your Sales: Five Steps You Can Take to Achieve Success

supercharge_your_sales_five_stepsSales is the lifeblood of any business. Achieving and maintaining consistent sales growth is a complex task that requires many elements to successfully work together if you are to see lasting results. As a business owner today, you are faced with many challenges that make selling much more difficult than it was in the past.
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Tags: content marketing, blog strategy, sales process, marketing, marketing plan, marketing strategy, CRM, sales performance, sales training, sales coaching, Focus Area: Sales

3 Ways to Create B2B Sales Training & Coaching that Works

3_ways_to_create_b2b_sales_trainingMaking your business-to-business (B2B) sales team successful requires a combination of adding the right people to the team; equipping them with the right tools for the job; and training and coaching them in the right ways to achieve lasting success.

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Tags: strategy, sales process, sales performance, sales training, sales coaching, sales assessment, Focus Area: Sales

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