Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Developing An Effective Inside Sales Strategy: Training Your Team

If there was ever any doubt about the essential role of inside sales in business growth and profitability, several months of unprecedented reliance on contactless meeting and transaction modalities has shown B2B business owners exactly how critical inside sales is—and exactly how powerful a well-developed inside sales playbook can be in fueling success. A high-performing inside sales strategy requires assembling the right team and equipping them with the technology and tools to implement the techniques involved with lead generation and new business acquisition. However, no inside sales playbook is complete without a strategy in place for training your team.

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Tags: sales training, sales strategy, b2b business growth, business growth strategy, Inside Sales Team, Training, Team, business model

Developing An Effective Inside Sales Strategy: Building Your Team

A strategically developed inside sales playbook has long been a critical component of success for B2B companies, and our evolving business landscape has made it even more so. Capitalizing on the agility and innovation needed to navigate the world of contactless sales, a purposefully structured inside sales team can leverage the process and techniques in your playbook for lead generation and business acquisition in changing circumstances and shifting geographies.

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Tags: sales process, sales, lead generation, sales strategy, StrategyFirst, sales effectiveness

Building the Elements of Your Inside Sales Playbook

Due to its wide market reach, versatility, and capacity for high-volume lead generation, inside sales has been touted by business growth strategists as a valuable component of B2B revenue strategy for some time.

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Tags: sales strategy, b2b business growth, business growth strategy, workforce development, operations

CEO Profile with Karen Young: Excellence in HR Leadership

Karen-Young-2Karen Young is the founder and president of HR Resolutions, a comprehensive provider of outsourced human resource solutions. She is an award-winning HR professional who carries both the Senior Professional in Human Resources (SPHR) and the Senior Certified Professional (SHRM-SCP) certifications. In this interview, Karen shares her insights on the rapidly changing world of business growth.

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Tags: content marketing, Focus Area: Leadership, sales strategy, professional service firms, business growth strategy, human resources, CEO Profile Series

5 Reasons Why Your Company Needs a B2B Business Consultant Today

why_you_need_a_b2b_business_consultantAs an owner, CEO or senior executive of a business-to-business (B2B) enterprise, you have many objectives to pursue: meeting customer needs, reducing operating costs, improving employee retention, and increasing revenue among others. You've convened internal planning sessions, discussed priorities with the executive team, and convened more than one meeting to try and get some priorities in place. But driving even small changes is proving difficult, and you don't want to risk upsetting core operations while you try to drive improvements. This is an ideal time to bring in a B2B business consultant.
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Tags: marketing strategy, value proposition, Focus Area: Strategy, b2b, business strategy, sales strategy, b2b business growth, succession planning, exit planning

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