Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Building An Effective Inside Sales Strategy: Building Your Team

A strategically developed inside sales playbook has long been a critical component of success for B2B companies, and our evolving business landscape has made it even more so. Capitalizing on the agility and innovation needed to navigate the world of contactless sales, a purposefully structured inside sales team can leverage the process and techniques in your playbook for lead generation and business acquisition in changing circumstances and shifting geographies.

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Tags: sales process, sales, lead generation, sales strategy, StrategyFirst, sales effectiveness

Top Mobile Marketing Trends to Watch in 2013

top_mobile_marketing_trends_to_watchThink about your mobile phone for a second… where is it right now? If I was a betting man, I'd wager that just a quick glance from your computer screen or a swift reach for your pocket is all it takes to locate it. BUT, that wasn't just a lucky guess.

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Tags: strategy, CRM, online marketing, Focus Area: Marketing, b2b, sales

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