Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.
In order to effectively develop a business growth strategy for your business-to-business (B2B) company, you must begin with a thorough assessment. After all, you need to understand your present growth capacity before you make plans that rely on a healthy ability to execute.
There's no doubt that in our business culture, we widely recognize and celebrate growth. From the Fortune 100 to the Inc. 500, the recognition of growth as a core value of business is deeply established. But growth is not guaranteed.