Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Driving B2B Sales Results through Sales Assessment

wp_blog_-_strategyfirst_sales_assessmentIn the business-to-business (B2B) environment, the strength of your sales team remains of paramount importance. Equally important, however, is the nature and depth of your sales strategy. As a CEO looking to achieve greater growth in your business, the first thing you want to know is how to improve sales, through a combination of a clear strategy and a strong team.
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Tags: Focus Area: Sales, CRM, sales assessment, sales performance, b2b business growth, revenue generation

Here’s a Quick Litmus Test to Evaluate Your Company’s Readiness for Growth

business_card_walletIn order to effectively develop a business growth strategy for your business-to-business (B2B) company, you must begin with a thorough assessment. After all, you need to understand your present growth capacity before you make plans that rely on a healthy ability to execute.

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Tags: CRM, Focus Area: Strategy, customer relationship management, revenue generation, business growth strategy

The Difference Between a Growing Business and a Growth-Driven Business

growing_business_growth-driven_businessThere's no doubt that in our business culture, we widely recognize and celebrate growth. From the Fortune 100 to the Inc. 500, the recognition of growth as a core value of business is deeply established. But growth is not guaranteed.

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Tags: sales performance, Focus Area: Strategy, revenue generation, business growth strategy, CEO Readiness Series, sales-marketing alignment

How Hubspot CRM is a Game Changer for B2B Business Growth

Hubspot_CRM_LogoThree weeks ago, marketing automation company Hubspot announced the launch of Hubspot CRM, a new customer relationship management (CRM) application that will be a fully integrated part of the Hubspot platform. Currently in public beta (present Hubspot customers and partners can request access) and soon to be fully launched, the Hubspot CRM product represents a new approach to sales relationship management.
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Tags: CRM, sales performance, sales training, Focus Area: Sales, lead generation, b2b business growth, customer relationship management, revenue generation, business development, customer experience

How to Drive B2B Social Selling with Data.com & LinkedIn for Salesforce

b2b-social-selling-salesforce-linkedinFor many business-to-business (B2B) companies, social selling is a concept that is much discussed, largely misunderstood and rarely put into meaningful practice. Thanks to the proliferation of social media platforms and the confluence of radical changes in the sales and marketing environment today, many B2B sales teams are feeling genuinely overwhelmed when it comes to how they should approach the marketplace.
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Tags: CRM, sales performance, sales training, Focus Area: Sales, marketing automation, social selling, revenue generation, linkedin, salesforce.com

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