Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

4 Valuable Strategy Tools for Innovative Startup CEOs

ceo_startup_strategies_idea_wallStartup companies face many unique challenges as they seek to establish a strong position in the marketplace. As a CEO, you can guide your company to success by taking advantage of these four proven startup strategies:

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Tags: value proposition, positioning, Focus Area: Strategy, b2b, business planning, business strategy, startup

How Breakthrough Brand Strategy Can Strengthen Your Business

how_breakthrough_brand_strategyWhy should customers choose your business? That is the most pressing question for any company or organization. How you answer this question will largely determine the level of success (or survival) that your business achieves. If your brand strategy and identity is to stand for something, it needs to be in alignment with the answers to this question.

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Tags: branding, marketing, marketing strategy, value proposition, positioning, brand strategy, brand identity, logo identity, Focus Area: Strategy

Understanding the Elements of a Successful Value Proposition

understanding_the_elements_value_propositionBusiness leaders today are constantly operating in the middle of two extremes. On the one side are all of the tactical demands of the business - tasks, issues, crises and other things that just have to get done. On the other side are all of the strategic demands - the ideas, concepts, strategies, messages and models that are essential to the future of your company. Some CEOs focus too much on the tactical side (working in the business but never on it), and others get wrapped up in strategic thinking but lose sight of day-to-day execution priorities.

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Tags: branding, strategy, sales process, marketing, marketing plan, marketing strategy, value proposition, positioning, Focus Area: Strategy

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