Due to its wide market reach, versatility, and capacity for high-volume lead generation, inside sales has been touted by business growth strategists as a valuable component of B2B revenue strategy for some time.
Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.
Due to its wide market reach, versatility, and capacity for high-volume lead generation, inside sales has been touted by business growth strategists as a valuable component of B2B revenue strategy for some time.
Tags: sales strategy, b2b business growth, business growth strategy, workforce development, operations
In his groundbreaking, impeccably researched book, The Checklist Manifesto: How to Get Things Right, Atul Gawande thoroughly examines and uncovers the enormous strategic value of the lowly checklist. The author, an award-winning surgeon and health policy researcher at Boston’s Brigham & Women’s Hospital, convincingly demonstrates that strict, precise, intensive adherence to detailed procedures is often the literal difference between life and death.
Tags: Focus Area: Strategy, business strategy, business execution, business growth strategy, Business Growth Series, Chief Operating Officer, operations, checklist, quality management