Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

What Every CEO Needs to Know about Workplace Strategy

carr_workplacesIn developing a business growth strategy, every CEO needs to see the workplace as a strategic asset. Creating and fostering the right work culture may involve reconfiguration of current space, offering coworking opportunities, anticipating rapid entry into new markets or supporting a distributed workforce. We sat down with Angie O'Grady, president of Carr Workplaces, to discuss important workplace considerations for CEOs as they plan for growth.
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Tags: Focus Area: Strategy, employee culture, office business centers, coworking, business growth strategy, CEO Knowledge Series, office space, workforce development, workplace design, collaboration

How Office Business Center Operators Can Benefit from a B2B Business Growth Consultant

how_office_business_center_operators_can_benefit_from_a_b2b_business_growth_consultantThe serviced office and office business center industry is going through rapid change. Established companies are transitioning to open office designs and startups are flocking to incubators, accelerators and coworking centers. Increasing rents and changing market conditions are impacting costs, and many of the value-added services that helped expand margins are not as lucrative as they were. But the market is also presenting major new opportunities. By partnering with a B2B business growth consultant, office business center operators can drive new growth by focusing on these priorities:

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Tags: Focus Area: Strategy, business strategy, commercial real estate, office business centers, coworking, b2b business growth, selecting a business consultant, competitive differentiation, market positioning

CEO Profile with Caleb Parker: The Future of Work and Workspaces

caleb_parkerCaleb Parker is the CEO of, a new platform for finding and reserving instant, on-demand meeting space worldwide, headquartered in London, U.K. Previously, he served as the founder and CEO of two prior ventures in the flexible working industry, both based in Washington, D.C. As a visionary leader in the dynamic and rapidly changing workspace sector, Caleb shared his thoughts with us on the nature of entrepreneurship and the future of work.
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Tags: Focus Area: Leadership, b2b, business strategy, serviced offices, office business centers, coworking, business launch, entrepreneurship, b2b business growth, CEO Profile Series

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