Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Supercharge Your Sales: Five Steps You Can Take to Achieve Success

supercharge_your_sales_five_stepsSales is the lifeblood of any business. Achieving and maintaining consistent sales growth is a complex task that requires many elements to successfully work together if you are to see lasting results. As a business owner today, you are faced with many challenges that make selling much more difficult than it was in the past.
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Tags: content marketing, blog strategy, sales process, marketing, marketing plan, marketing strategy, CRM, sales performance, sales training, sales coaching, Focus Area: Sales

Douglas Wendt’s Interview with Metro Weekly on Brand Strategy

metroweekly_stacked_blogThe following is an interview dialogue between Jessica Vaughan, a journalist with Washington, D.C’s Metro Weekly, and Wendt Partners founder and senior strategist Douglas Wendt. The topic is the importance of brand strategy to the future of businesses, associations and nonprofits as they seek to serve customers or members and grow their organizations.
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Tags: branding, strategy, marketing strategy, value proposition, brand strategy, brand identity, web strategy, web marketing, Focus Area: Strategy

3 Keys to Post-Sequester Sales Success for Government Contractors

3_keys_to_post-sequester_sales_successGovernment contractors today face enormous challenges. Federal budgets are shrinking. GovCon competition is dramatically increasing. Regulatory challengs are daunting. And now, the 'unthinkable' sequester has taken hold, requiring a 'meat cleaver' approach to federal spending across virtually every agency and program.

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Tags: strategy, marketing strategy, b2g, govcon, government contracting, Focus Area: Sales

How Breakthrough Brand Strategy Can Strengthen Your Business

how_breakthrough_brand_strategyWhy should customers choose your business? That is the most pressing question for any company or organization. How you answer this question will largely determine the level of success (or survival) that your business achieves. If your brand strategy and identity is to stand for something, it needs to be in alignment with the answers to this question.

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Tags: branding, marketing, marketing strategy, value proposition, positioning, brand strategy, brand identity, logo identity, Focus Area: Strategy

Understanding the Elements of a Successful Value Proposition

understanding_the_elements_value_propositionBusiness leaders today are constantly operating in the middle of two extremes. On the one side are all of the tactical demands of the business - tasks, issues, crises and other things that just have to get done. On the other side are all of the strategic demands - the ideas, concepts, strategies, messages and models that are essential to the future of your company. Some CEOs focus too much on the tactical side (working in the business but never on it), and others get wrapped up in strategic thinking but lose sight of day-to-day execution priorities.

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Tags: branding, strategy, sales process, marketing, marketing plan, marketing strategy, value proposition, positioning, Focus Area: Strategy

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