Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

5 Reasons Why Your Company Needs a B2B Business Consultant Today

why_you_need_a_b2b_business_consultantAs an owner, CEO or senior executive of a business-to-business (B2B) enterprise, you have many objectives to pursue: meeting customer needs, reducing operating costs, improving employee retention, and increasing revenue among others. You've convened internal planning sessions, discussed priorities with the executive team, and convened more than one meeting to try and get some priorities in place. But driving even small changes is proving difficult, and you don't want to risk upsetting core operations while you try to drive improvements. This is an ideal time to bring in a B2B business consultant.
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Tags: marketing strategy, value proposition, Focus Area: Strategy, b2b, business strategy, sales strategy, b2b business growth, succession planning, exit planning

6 Ways to Stop Throwing Away Your B2B Marketing Budget in 2014

throwing_money_awayIt's 2014. Your B2B company produces cutting-edge products or delivers state-of-the-art services. So why are you still spending on marketing like it's 1999? Chances are, your company is bleeding marketing dollars in ways you didn't even consider, precisely because you haven't had the time to think about how to do things differently. In the absence of a clear new direction, most companies fall on the old, tried-and-true approach…even if it no longer works. And chances are, your marketing is not performing for you at the level it could. As a CEO, here are six ways to stop spending the wrong way on marketing:
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Tags: content marketing, marketing, marketing strategy, brand strategy, Focus Area: Marketing, b2b, inbound marketing, seo, b2b business growth

CEO Profile with Jim Marinucci: A Vision for the Future of Healthcare

wp_blog_-_jim_marinucciAs an international healthcare professional with more than 25 years of experience, Jim Marinucci has a clear vision for new strategies that can improve the delivery of care to a diverse range of patient populations. As the CEO of Via Medica International, he is implementing that vision at the cutting edge of innovation. We recently interviewed him at the City Club of Washington to learn more about his approach and accomplishments.

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Tags: marketing strategy, value proposition, brand strategy, web strategy, b2g, Focus Area: Leadership, b2b, business strategy, startup, business leadership, leadership strategy, b2b business growth, international business, CEO Profile Series

Five Compelling Reasons to Adopt Inbound Marketing Now [Infographic]

adoption_of_inbound_marketing_chart_graphicInbound marketing offers a revolutionary approach to marketing - one that can truly transform your business, and take you far beyond the limitations of traditional 'interruption' marketing. Here are five compelling reasons why you need to adopt it now:

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Tags: blog strategy, marketing strategy, social media marketing, Focus Area: Marketing, inbound marketing, lead nurturing, lead generation, seo

Five Digital Marketing Drivers That Will Transform Your Business

marketing_driversThe field of business-to-business (B2B) and business-to-government (B2G) marketing is undergoing rapid change. As these changes continue to evolve, they are forcing a fundamental rethinking process for CEOs and marketing executives alike. Consider these major trends:
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Tags: content marketing, marketing strategy, b2g, Focus Area: Marketing, b2b, inbound marketing

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