Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

7 Dirty Secrets about Inbound Marketing (They Won’t Tell You)

inbound_marketing_mike_volpe.jpgInbound marketing is one of the hottest concepts in business growth today. Built around a comprehensive vision for creating new customer relationships online, the idea behind inbound has evolved over the years but was largely evangelized and institutionalized thanks to Brian Halligan and Dharmesh Shah, the co-founders of Hubspot.

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Tags: sales process, marketing strategy, CRM, Focus Area: Marketing, inbound marketing, lead nurturing, lead generation, b2b business growth, customer relationship management, hubspot

What Every CEO Needs to Know about Competitive Intelligence

competitive_intelligence_strategyIn today's marketplace, developing an effective strategy to respond to changes in the competitive environment is one of the most critical challenges facing many companies. A powerful tool that can be used to overcome this is competitive intelligence (CI). While there are many practices and techniques associated with performing market and busines research, CI is a formally structured professional approach that achieves consistent, usable results. We asked Rhonda Kleiman, founder of the Rhonda Kleiman Group LLC, to share with us her insights on competitive intelligence strategy for CEOs.

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Tags: marketing strategy, Focus Area: Strategy, competitive differentiation, market positioning, market opportunity assessment, business growth strategy, CEO Knowledge Series, competitive-intelligence

What Every CEO Needs to Know about Trademarks and Protecting Your Brand

trademark_image_-_analog_-_thumbnailTrademark law is critical to an effective business growth strategy, and a trademark is one of the most valuable brand assets that a busines can develop. In the B2B market, companies need to invest in trademark strategy and protection whether they provide products or deliver services. We recently sat down with attorney Josh Gerben of Gerben Law Firm, a nationally recognized, award-winning trademark law firm, to discuss what every CEO should know about trademarks.
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Tags: marketing strategy, brand strategy, Focus Area: Marketing, business strategy, trademark law, registered trademark, intellectual property, brand protection, CEO Knowledge Series

What One Social Entrepreneur Learned About the Buyer's Journey

patrick_social_entrepreneur_inbound_marketing_blog_smallBefore joining Wendt Partners, I co-founded an education travel company offering university students, faculty, and young professionals full-immersion programs in rural Africa and South America. My experience working with this young company enabled me to gain insights into what it really takes to grow a business, focusing on marketing strategies and action plans that result in growth.

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Tags: marketing strategy, online marketing, Focus Area: Marketing, inbound marketing, b2b business growth, social entrepreneurship

How Manufacturing Companies Can Benefit from a B2B Business Growth Consultant

how_manufacturing_companies_can_benefit_from_a_b2b_business_growth_consultantThe manufacturing industry is as challenging today as it has ever been. Material and transportation costs continue to rise. The pool of available, trained and experienced labor for many manufacturing jobs continues to shrink. Taxes and fees on facilities, materials and transactions eat at profits. And competition (both onshore and offshore) is growing. In the midst of this, nimble and proactive CEOs in the manufacturing industry can find new opportunities by partnering with a B2B business growth consultant on the following priorities:
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Tags: marketing strategy, Focus Area: Strategy, business strategy, b2b business growth, selecting a business consultant, competitive differentiation, market positioning, industrial market, manufacturing

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