Sales is the lifeblood of any business. Achieving and maintaining consistent sales growth is a complex task that requires many elements to successfully work together if you are to see lasting results. As a business owner today, you are faced with many challenges that make selling much more difficult than it was in the past.
Innovation Insights
The B2B Business Growth Blog
Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.
Sales is the lifeblood of any business. Achieving and maintaining consistent sales growth is a complex task that requires many elements to successfully work together if you are to see lasting results. As a business owner today, you are faced with many challenges that make selling much more difficult than it was in the past.Tags: blog strategy, content marketing, CRM, Focus Area: Sales, marketing, marketing plan, marketing strategy, sales coaching, sales performance, sales process, sales training
Business leaders today are constantly operating in the middle of two extremes. On the one side are all of the tactical demands of the business - tasks, issues, crises and other things that just have to get done. On the other side are all of the strategic demands - the ideas, concepts, strategies, messages and models that are essential to the future of your company. Some CEOs focus too much on the tactical side (working in the business but never on it), and others get wrapped up in strategic thinking but lose sight of day-to-day execution priorities.
Tags: branding, Focus Area: Strategy, marketing, marketing plan, marketing strategy, positioning, sales process, strategy, value proposition
Marketers know intuitively that the ultimate goal of marketing is to make sales happen. And yet, oddly, marketers are often cut off from the information, relationships and connections they need to make that possible -- or they are given tasks that are considered important to the company but don't actually have any clear relation to the sales effort.
Tags: content marketing, strategy, marketing, marketing plan, marketing strategy, CRM, Focus Area: Marketing
Ken Schmidt is the former Brand Visionary and Communications Strategist for Harley-Davidson Motor Company. His theme is how to harness customer feedback to dominate the marketplace. Ken’s signature phrase is about the importance of focusing on your customers in building your brand:
Tags: branding, strategy, sales process, marketing, marketing plan, marketing strategy, value proposition, brand strategy, brand identity, CRM, sales performance, Focus Area: Leadership
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