Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Supercharge Your Sales: Five Steps You Can Take to Achieve Success

supercharge_your_sales_five_stepsSales is the lifeblood of any business. Achieving and maintaining consistent sales growth is a complex task that requires many elements to successfully work together if you are to see lasting results. As a business owner today, you are faced with many challenges that make selling much more difficult than it was in the past.
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Tags: content marketing, blog strategy, sales process, marketing, marketing plan, marketing strategy, CRM, sales performance, sales training, sales coaching, Focus Area: Sales

Understanding the Elements of a Successful Value Proposition

understanding_the_elements_value_propositionBusiness leaders today are constantly operating in the middle of two extremes. On the one side are all of the tactical demands of the business - tasks, issues, crises and other things that just have to get done. On the other side are all of the strategic demands - the ideas, concepts, strategies, messages and models that are essential to the future of your company. Some CEOs focus too much on the tactical side (working in the business but never on it), and others get wrapped up in strategic thinking but lose sight of day-to-day execution priorities.

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Tags: branding, strategy, sales process, marketing, marketing plan, marketing strategy, value proposition, positioning, Focus Area: Strategy

How to Make a B2B Marketing Plan that Drives Sales Results

how_to_make_a_b2b_marketing_plan_that_drives_salesMarketers know intuitively that the ultimate goal of marketing is to make sales happen. And yet, oddly, marketers are often cut off from the information, relationships and connections they need to make that possible -- or they are given tasks that are considered important to the company but don't actually have any clear relation to the sales effort.

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Tags: content marketing, strategy, marketing, marketing plan, marketing strategy, CRM, Focus Area: Marketing

Ken Schmidt on How to Harness Customer Feedback to Dominate the Marketplace

ken_schmidt_how_to_harness_customer_feedbackIn November 2011, more than four hundred CEOs came together in Washington, D.C. for the 2011 SmartCEO G3 Conference. The event’s keynote speaker was Ken Schmidt, Brand Visionary and Communications Strategist for Harley-Davidson Motor Company. His theme was how to harness customer feedback to dominate the marketplace. Ken’s signature phrase is about the importance of focusing on your customers in building your brand:

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Tags: branding, strategy, sales process, marketing, marketing plan, marketing strategy, value proposition, brand strategy, brand identity, CRM, sales performance, Focus Area: Leadership

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