In today's marketplace, developing an effective strategy to respond to changes in the competitive environment is one of the most critical challenges facing many companies. A powerful tool that can be used to overcome this is competitive intelligence (CI). While there are many practices and techniques associated with performing market and busines research, CI is a formally structured professional approach that achieves consistent, usable results. We asked Rhonda Kleiman, founder of the Rhonda Kleiman Group LLC, to share with us her insights on competitive intelligence strategy for CEOs.
Innovation Insights
The B2B Business Growth Blog
Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.
Tags: marketing strategy, Focus Area: Strategy, competitive differentiation, market positioning, market opportunity assessment, business growth strategy, CEO Knowledge Series, competitive-intelligence
Kathy Clark is a visionary leader with a history of innovation in the technology industry. As the co-founder of Landmark Systems, she built the firm from a two-employee startup to a 330-employee, $60 million enterprise later sold to ASG Software. Kathy has served as board chair of the Northern Virginia Technology Council (NVTC), as well as on the boards of George Mason University, Shenandoah University and the Virginia Foundation for Independent Colleges. She has been named both a KPMG Entrepreneur of the Year and Ernst & Young Entrepreneur of the Year. Most recently, Kathy served as President & CEO of Smarthinking, Inc. We recently caught up with Kathy to learn about her entrepreneurial journey, her insights on business and her experience working with Wendt Partners.
Tags: Focus Area: Leadership, business strategy, executive communication, exit strategy, b2b business growth, competitive differentiation, market positioning, technology, NVTC, Pearson Education, strategic sale, CEO Profile Series
The serviced office and office business center industry is going through rapid change. Established companies are transitioning to open office designs and startups are flocking to incubators, accelerators and coworking centers. Increasing rents and changing market conditions are impacting costs, and many of the value-added services that helped expand margins are not as lucrative as they were. But the market is also presenting major new opportunities. By partnering with a B2B business growth consultant, office business center operators can drive new growth by focusing on these priorities:
Tags: Focus Area: Strategy, business strategy, commercial real estate, office business centers, coworking, b2b business growth, selecting a business consultant, competitive differentiation, market positioning
The professional services industry is a highly complex and rapidly changing sector. As the principal, senior partner or CEO of a business-to-business professional services company, you’re constantly looking for new ways to enhance growth and build new revenue streams, whether you lead a staffing company, insurance firm, outsourcing provider, property management company, HR services firm, IT systems integrator or an A/E/C business. Working with a B2B business growth consultant, you can drive new revenue by focusing on these priorities:
Tags: Focus Area: Strategy, business strategy, b2b business growth, selecting a business consultant, competitive differentiation, market positioning, professional services marketing, professional service firms
The construction industry faces intense competitive pressures and a rapidly changing market environment. Increasing project complexity, ever-shifting financing and mounting project requirements further complicate the challenge facing those in the sector. However, a strategically focused construction firm can partner with a B2B business growth consultant and achieve lasting growth, by focusing on these priorities:
Tags: Focus Area: Strategy, b2b, commercial real estate, construction, a/e/c, b2b business growth, selecting a business consultant, market positioning, industrial market
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