Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Building Business Relationships on LinkedIn: Leveling Up Your Strategy

With the growing importance on online relationships and virtual platforms to support business growth, the power and potential of LinkedIn has never been more evident. On July 22, 2020 Wendt Partners hosted a webinar featuring a panel of experts to discuss the role of LinkedIn in the new business normal and strategies for leveraging the platform’s unique strengths to build business relationships.

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Tags: linkedin, business development, business relationships, LinkedIn profile, LinkedIn for business, LinkedIn connections, LinkedIn Sales Navigator, LinkedIn tips

Building An Effective Inside Sales Strategy: Leveraging HubSpot, Part 3

The crucial role of inside sales in an increasingly digital and virtual business landscape, coupled with the powerful integration and automation capabilities of HubSpot make the platform an unparalleled tool for B2B businesses to increase reach, productivity, and efficiency.

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Tags: marketing strategy, linkedin, Inside Sales Strategy, HubSpot, B2B, businessgrowth,, Target Account Tool, Sales Navigator Integration, Social Media Insights, Panda Doc Integration, Zoom

Building An Effective Inside Sales Strategy: Leveraging HubSpot, Part 2

Inside sales has long occupied a pivotal role for B2B business growth, but as companies face the growing need to prioritize flexibility, remote work, and contactless interactions, inside sales has taken on a renewed significance. In our last article, we began an exploration of the vast capabilities that HubSpot offers to inside sales teams seeking a powerful, integrated platform to organize and automate many aspects of their process. Features like filtered views, sales tasks and queues, HubSpot calling, automatic integration with third party tools, the workflow tool, and HubSpot deals provide structure and streamlining for increased productivity and ease of workflow.

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Tags: marketing strategy, linkedin, Inside Sales Strategy, HubSpot, B2B, businessgrowth,, Target Account Tool, Sales Navigator Integration, Social Media Insights, Panda Doc Integration, Zoom

How to Drive B2B Social Selling with Data.com & LinkedIn for Salesforce

b2b-social-selling-salesforce-linkedinFor many business-to-business (B2B) companies, social selling is a concept that is much discussed, largely misunderstood and rarely put into meaningful practice. Thanks to the proliferation of social media platforms and the confluence of radical changes in the sales and marketing environment today, many B2B sales teams are feeling genuinely overwhelmed when it comes to how they should approach the marketplace.
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Tags: CRM, sales performance, sales training, Focus Area: Sales, marketing automation, social selling, revenue generation, linkedin, salesforce.com

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