Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

What Every CEO Needs to Know about Alternative Dispute Resolution

dispute_resolutionEffectively managing conflicts is an essential skill for every CEO, especially in the complex business environment companies face today. The marketplace is littered with businesses who were seriously damaged or, worse yet, brought to failure by ineffective management of disputes or disagreements, whether they be arguments among business owners or shareholders; grievances presented by employees; or hostile actions pursued by unsatisfied customers. One powerful tool for responding effectively to conflicts is alternative dispute resolution. We asked attorney Ellen Kandell, President of Alternative Resolutions LLC, to provide an essential overview of what every CEO should know about ADR.

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Tags: Focus Area: Leadership, leadership strategy, business growth strategy, CEO Knowledge Series, dispute resolution, mediation, arbitration

Why Every B2B CEO Should be Active on Social Media

B2B_CEO_SOCIAL_MEDIA_BLOG_7.7.2014In the past, executives were privy to more information about their company’s products and services than any other stakeholder. The advent of social media, however, is compelling executives to adapt their role in order to remain knowledgeable and competitive in the market. Some of the largest B2B discussions are now taking place online through social media outlets like LinkedIn, Pinterest, Facebook, SlideShare and Twitter

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Tags: brand strategy, brand identity, social media, Focus Area: Leadership, b2b, communication, business leadership, leadership strategy, b2b business growth

CEO Profile with Debbie King: Leadership in Association Analytics

debbie_kingDebbie King is a highly accomplished entrepreneur, technology visionary and passionate communicator. As the founder and CEO of DSK Solutions, she is at the forefront of the data analytics and business intelligence industry, providing solutions for some of the largest and most well known associations across the U.S. In this interview, she shares her insights about entrepreneurship, business leadership and creating a vision for growth.
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Tags: Focus Area: Leadership, executive communication, leadership strategy, entrepreneurship, b2b business growth, growth strategy, business execution, competitive differentiation, market opportunity assessment, associations, CEO Profile Series

CEO Profile with Jim Marinucci: A Vision for the Future of Healthcare

wp_blog_-_jim_marinucciAs an international healthcare professional with more than 25 years of experience, Jim Marinucci has a clear vision for new strategies that can improve the delivery of care to a diverse range of patient populations. As the CEO of Via Medica International, he is implementing that vision at the cutting edge of innovation. We recently interviewed him at the City Club of Washington to learn more about his approach and accomplishments.

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Tags: marketing strategy, value proposition, brand strategy, web strategy, b2g, Focus Area: Leadership, b2b, business strategy, startup, business leadership, leadership strategy, b2b business growth, international business, CEO Profile Series

Creating a Growth-Driven Culture through the StrategyFirst Leadership Assessment

wp_blog_-_leadershipEffective leadership involves a number of key components, including a clear understanding of the talents and skills your organization needs, as well as effective strategies for developing your unique culture and attracting, retaining and supporting key personnel. The B2B CEO cannot underestimate the importance of leadership strategy and development to the growth of the enterprise. 

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Tags: Focus Area: Leadership, b2b, change management, facilitation, employee culture, engagement, business leadership, scalability, leadership strategy, StrategyFirst, business execution

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