The technology sector is undergoing rapid change, and it is challenging for many companies to maintain a strong market position while also identifying and pursuing new directions. By sharpening their focus and defining new opportunities, technology companies working with a B2B business growth consultant can achieve and sustain new revenue by focusing on these priorities:
Innovation Insights
The B2B Business Growth Blog
Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.
Tags: Focus Area: Strategy, business strategy, startup, b2b business growth, it industry, selecting a business consultant, competitive differentiation, market positioning, technology
Perhaps no industry has changed more in the last ten years than information technology (IT). Companies that were providing Windows 95 desktop support and local-area network (LAN) upgrades are now in the midst of cloud migrations and questions about bring-your-own-device (BYOD) policies. For competitively-minded IT firms and their CEOs, working with a B2B business growth consultant can empower them to drive growth in new ways, when they focus on the following priorities:
Tags: Focus Area: Strategy, business strategy, b2b business growth, it industry, selecting a business consultant, competitive differentiation, information technology, market positioning
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