Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

How Technology Companies Can Benefit from a B2B Business Growth Consultant

how_technology_companies_can_benefit_from_a_b2b_business_growth_consultantThe technology sector is undergoing rapid change, and it is challenging for many companies to maintain a strong market position while also identifying and pursuing new directions. By sharpening their focus and defining new opportunities, technology companies working with a B2B business growth consultant can achieve and sustain new revenue by focusing on these priorities:

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Tags: Focus Area: Strategy, business strategy, startup, b2b business growth, it industry, selecting a business consultant, competitive differentiation, market positioning, technology

How IT Firms Can Benefit from a B2B Business Growth Consultant

how_it_firms_can_benefit_from_a_b2b_business_consultantPerhaps no industry has changed more in the last ten years than information technology (IT). Companies that were providing Windows 95 desktop support and local-area network (LAN) upgrades are now in the midst of cloud migrations and questions about bring-your-own-device (BYOD) policies. For competitively-minded IT firms and their CEOs, working with a B2B business growth consultant can empower them to drive growth in new ways, when they focus on the following priorities:
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Tags: Focus Area: Strategy, business strategy, b2b business growth, it industry, selecting a business consultant, competitive differentiation, information technology, market positioning

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