Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

When All Sales Is Inside Sales: The B2B CEO's Guide to Building an Effective Inside Sales Strategy

The world of sales has been turned upside down by the COVID-19 crisis and sales professionals across the United States have found their efforts stymied, thrown into disarray or just outright derailed, as the traditional activities associated with many B2B sales processes have been held hostage to the global pandemic. As a result, many CEOs are asking themselves how to restart the growth engine, redirect their sales teams and rethink their approach to revenue generation.

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Tags: sales process, marketing strategy, b2b, sales strategy, business growth strategy, Inside Sales Strategy, Inside Sales Team, inside sales

Building An Effective Inside Sales Strategy: Leveraging HubSpot, Part 3

The crucial role of inside sales in an increasingly digital and virtual business landscape, coupled with the powerful integration and automation capabilities of HubSpot make the platform an unparalleled tool for B2B businesses to increase reach, productivity, and efficiency.

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Tags: marketing strategy, linkedin, Inside Sales Strategy, HubSpot, B2B, businessgrowth,, Target Account Tool, Sales Navigator Integration, Social Media Insights, Panda Doc Integration, Zoom

Building An Effective Inside Sales Strategy: Leveraging HubSpot, Part 2

Inside sales has long occupied a pivotal role for B2B business growth, but as companies face the growing need to prioritize flexibility, remote work, and contactless interactions, inside sales has taken on a renewed significance. In our last article, we began an exploration of the vast capabilities that HubSpot offers to inside sales teams seeking a powerful, integrated platform to organize and automate many aspects of their process. Features like filtered views, sales tasks and queues, HubSpot calling, automatic integration with third party tools, the workflow tool, and HubSpot deals provide structure and streamlining for increased productivity and ease of workflow.

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Tags: marketing strategy, linkedin, Inside Sales Strategy, HubSpot, B2B, businessgrowth,, Target Account Tool, Sales Navigator Integration, Social Media Insights, Panda Doc Integration, Zoom

Building an Effective Inside Sales Strategy: Defining Your Process

Inside sales is a process-focused discipline. Whereas outside sales teams have historically been provided with wide latitude to allocate their time, expenses and energies as they see fit, inside sales teams, in contrast, have been tightly managed in order to drive newfound leads to their outside sales counterparts as rapidly as possible.

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Tags: sales process, marketing strategy, b2b, sales strategy, business growth strategy, Cold Calling, Inside Sales Strategy, Inside Sales Team, inside sales

Why the Way Hubspot Does Things with Hubspot is Not the Way You Will Do Them With Hubspot

Hubspot is quite literally the gold standard for integrated growth software and solutions. The analysts, experts, advisors, customers and market researchers all agree: Hubspot is by all accounts the best solution in the marketplace when you consider the balance between price, performance, integration and overall capabilities across the platform.

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Tags: b2b, hubspot, Inside Sales Strategy, SMB, hubspot partner, Platform

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