B2B companies face a myriad of choices as they formulate a marketing strategy that will position them for maximum impact. One of the most pivotal questions surrounds how to best leverage inbound marketing and content marketing—a question made all the more complex by two commonly held misconceptions.
Innovation Insights
The B2B Business Growth Blog
Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.
Tags: content marketing, marketing strategy, b2b, inbound marketing, business growth strategy
As you develop your company's approach to business growth, one of your top priorities will be to select an effective digital strategy. Digital innovation has dropped the cost of content publishing to essentially zero. At the same time, digital execution has become far more technically complex than the traditional processes it has largely replaced.
Tags: content marketing, CRM, Focus Area: Strategy, inbound marketing, customer relationship management, hubspot, digital strategy, integrated inbound
Inbound marketing is one of the hottest concepts in business growth today. Built around a comprehensive vision for creating new customer relationships online, the idea behind inbound has evolved over the years but was largely evangelized and institutionalized thanks to Brian Halligan and Dharmesh Shah, the co-founders of Hubspot.
Tags: sales process, marketing strategy, CRM, Focus Area: Marketing, inbound marketing, lead nurturing, lead generation, b2b business growth, customer relationship management, hubspot
In 2014, VentureBeat named Hubspot the #1 company in the rapidly growing marketing automation technology sector. This was an impressive accomplishment for a firm that had been founded less than a decade earlier, and whose competitors include many vendors who are both older and larger. How does a growth-driven company achieve a market-leading position so rapidly? What makes it possible to establish and maintain a dominant role as a recognized leader in your industry?
Tags: Focus Area: Strategy, b2b, inbound marketing, business planning, b2b business growth, growth strategy, hubspot
Before joining Wendt Partners, I co-founded an education travel company offering university students, faculty, and young professionals full-immersion programs in rural Africa and South America. My experience working with this young company enabled me to gain insights into what it really takes to grow a business, focusing on marketing strategies and action plans that result in growth.
Tags: marketing strategy, online marketing, Focus Area: Marketing, inbound marketing, b2b business growth, social entrepreneurship
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