Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.
By Doug Wendt, Chief Growth Officer and Chris Bryant, HubSpot Technical Lead
For more than twenty-five years, I've worked in the profession of growing B2B companies. And for most, if not all, of that time, I have observed that the vast majority of businesses put a surprisingly weak focus on managing data quality and accuracy in their sales and marketing activities.
Tags: marketing, business strategy, engagement, growth strategy, hubspot, business growth strategy, sales effectiveness, data quality, hubspot partner, inside sales
Hubspot is quite literally the gold standard for integrated growth software and solutions. The analysts, experts, advisors, customers and market researchers all agree: Hubspot is by all accounts the best solution in the marketplace when you consider the balance between price, performance, integration and overall capabilities across the platform.
Tags: b2b, hubspot, Inside Sales Strategy, SMB, hubspot partner, Platform
The undisputed and continually growing significance of inside sales for B2B business growth makes having a strategically developed inside sales playbook more essential now than ever. In previous installments of this series we’ve discussed the inside sales process and how to structure and train your team, as well as the techniques and technologies that bolster a robust and effective inside sales operation.
Tags: b2b, b2b business growth, hubspot, Inside Sales Strategy, Training, Team
As you develop your company's approach to business growth, one of your top priorities will be to select an effective digital strategy. Digital innovation has dropped the cost of content publishing to essentially zero. At the same time, digital execution has become far more technically complex than the traditional processes it has largely replaced.
Tags: content marketing, CRM, Focus Area: Strategy, inbound marketing, customer relationship management, hubspot, digital strategy, integrated inbound
Inbound marketing is one of the hottest concepts in business growth today. Built around a comprehensive vision for creating new customer relationships online, the idea behind inbound has evolved over the years but was largely evangelized and institutionalized thanks to Brian Halligan and Dharmesh Shah, the co-founders of Hubspot.
Tags: sales process, marketing strategy, CRM, Focus Area: Marketing, inbound marketing, lead nurturing, lead generation, b2b business growth, customer relationship management, hubspot
