Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

5 Internal Strategies to Drive B2B Business Growth

internal_b2b_business_growth_strategiesAs a B2B business owner or CEO, you face unprecedented challenges to your success in the marketplace. Customers are confused. Competition is fierce. Markets are saturated with products and posturing. Today’s innovation becomes tomorrow’s commodity. And the uncertain economy presents a triple threat: It undermines customer confidence, increases the risk of new investments, and makes it easier for lower-cost producers to undercut your position. In addition, challenges within your own organization also exist -— often driven by silos and divisions that make enterprise-wide change difficult to implement.
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Tags: brand strategy, Focus Area: Strategy, b2b, change management, business strategy, strategic planning, business leadership, b2b business growth, growth strategy

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