Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Grow vs. Go: The Critical Question for Boomer Business Owners

boomer_business_owner.jpgIf you’re between the ages of 51 and 71 right now, congratulations - you’re a member of the Baby Boomer generation. And if the title on your business card says CEO, President, Owner, Principal or Senior Partner, congratulations - you’re a BBO…a Boomer Business Owner. BBOs own nearly 70% of all businesses with employees, which totals nearly 4 million enterprises in the United States.

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Tags: Focus Area: Strategy, b2b, exit strategy, exit planning, business growth strategy, baby boomer, retirement planning, business valuation

What Target Canada's Failure Can Teach CEOs about Business Growth Strategy

WhyTargetCanadaFailedEntering a new, foreign market can be a challenge for any business. Regardless, it is still an important step for any company looking to grow internationally in the era of globalization.

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Tags: Focus Area: Strategy, international business, competitive differentiation, business growth strategy, new market entry

The Difference Between a Growing Business and a Growth-Driven Business

growing_business_growth-driven_businessThere's no doubt that in our business culture, we widely recognize and celebrate growth. From the Fortune 100 to the Inc. 500, the recognition of growth as a core value of business is deeply established. But growth is not guaranteed.

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Tags: sales performance, Focus Area: Strategy, revenue generation, business growth strategy, CEO Readiness Series, sales-marketing alignment

How Executive Relationship Marketing Can Enhance Your Growth Strategy

executive_relationship_marketingDeveloping a comprehensive model for business growth is an essential requirement for success in today's hypercompetitive marketplace. Social selling. Inbound marketing. Digital engagement. Sales-marketing alignment: there are so many priorities essential to an integrated growth strategy. For some firms, Executive Relationship Marketing (ERM) could be a high-impact strategic asset.

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Tags: Focus Area: Strategy, business strategy, b2b business growth, customer relationship management, business development, sales effectiveness, CEO Readiness Series

What Every CEO Needs to Know about Workplace Strategy

carr_workplacesIn developing a business growth strategy, every CEO needs to see the workplace as a strategic asset. Creating and fostering the right work culture may involve reconfiguration of current space, offering coworking opportunities, anticipating rapid entry into new markets or supporting a distributed workforce. We sat down with Angie O'Grady, president of Carr Workplaces, to discuss important workplace considerations for CEOs as they plan for growth.
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Tags: Focus Area: Strategy, employee culture, office business centers, coworking, business growth strategy, CEO Knowledge Series, office space, workforce development, workplace design, collaboration

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