Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Grow vs. Go: The Critical Question for Boomer Business Owners

boomer_business_owner.jpgIf you’re between the ages of 51 and 71 right now, congratulations - you’re a member of the Baby Boomer generation. And if the title on your business card says CEO, President, Owner, Principal or Senior Partner, congratulations - you’re a BBO…a Boomer Business Owner. BBOs own nearly 70% of all businesses with employees, which totals nearly 4 million enterprises in the United States.

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Tags: Focus Area: Strategy, b2b, exit strategy, exit planning, business growth strategy, baby boomer, retirement planning, business valuation

The Difference Between a Growing Business and a Growth-Driven Business

growing_business_growth-driven_businessThere's no doubt that in our business culture, we widely recognize and celebrate growth. From the Fortune 100 to the Inc. 500, the recognition of growth as a core value of business is deeply established. But growth is not guaranteed.

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Tags: sales performance, Focus Area: Strategy, revenue generation, business growth strategy, CEO Readiness Series, sales-marketing alignment

What Every CEO Needs to Know about Workplace Strategy

carr_workplacesIn developing a business growth strategy, every CEO needs to see the workplace as a strategic asset. Creating and fostering the right work culture may involve reconfiguration of current space, offering coworking opportunities, anticipating rapid entry into new markets or supporting a distributed workforce. We sat down with Angie O'Grady, president of Carr Workplaces, to discuss important workplace considerations for CEOs as they plan for growth.
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Tags: Focus Area: Strategy, employee culture, office business centers, coworking, business growth strategy, CEO Knowledge Series, office space, workforce development, workplace design, collaboration

What Every CEO Needs to Know about Competitive Intelligence

competitive_intelligence_strategyIn today's marketplace, developing an effective strategy to respond to changes in the competitive environment is one of the most critical challenges facing many companies. A powerful tool that can be used to overcome this is competitive intelligence (CI). While there are many practices and techniques associated with performing market and busines research, CI is a formally structured professional approach that achieves consistent, usable results. We asked Rhonda Kleiman, founder of the Rhonda Kleiman Group LLC, to share with us her insights on competitive intelligence strategy for CEOs.

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Tags: marketing strategy, Focus Area: Strategy, competitive differentiation, market positioning, market opportunity assessment, business growth strategy, CEO Knowledge Series, competitive-intelligence

How Do I Choose the Right Software for Sales, Marketing and Business Growth?

business_growth_technologyOne of the most critical decisions you can make as a CEO is to select and commit to a technology platform that supports the growth objectives of your business. Many companies try to grow without a consistent set of tools in place to support that growth. However, the sheer complexity of sustaining growth results in a whole new range of problems: ignored leads, missed opportunities and confused priorities. On the other hand, selecting systems without a common strategy and integrated approach will result in many of the same problems. With these risks in mind, how do you choose the right tools for the job?
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Tags: CRM, Focus Area: Strategy, business software, marketing automation, customer relationship management, salesforce.com, hubspot, business growth strategy, sales effectiveness, CEO Answers Series, email marketing, stages of growth

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