Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

3 Steps to Improving Your B2B Sales Process

3_steps_to_improving_b2b_sales_processProfessional selling in the business-to-business (B2B) marketplace has often boiled down to having people on the sell side who know people on the buy side. One sales person's Rolodex is another company's prospect list, or so the saying used to go. Today, however, that no longer works. Buyers and sellers alike change jobs; companies merge, consolidate or close; industry sectors are shifting in focus and growth potential.

read more

Tags: branding, content marketing, strategy, sales process, Focus Area: Sales

5 Lead Generation Strategies that Work for B2B Companies

5_lead_generation_strategies_that_work_b2bThe business-to-business (B2B) selling environment has radically changed, but unfortunately many B2B companies have not changed with it. Research shows that today's B2B buyer is more educated, more sophisticated and far further down the decision path when they connect with your sales team than was ever the case before.

read more

Tags: branding, content marketing, blog strategy, marketing, sales performance, Focus Area: Sales

View Overview Video

Download Free Guide

Subscribe by Email

Follow Us

View Posts by Focus Area

Most Popular Posts

Browse by Tag