
Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.
Tags: CRM, sales performance, sales assessment, Focus Area: Sales, b2b business growth, revenue generation
According to industry analysis, as many as 63% of all Customer Relationship Management (CRM) system implementations fail. One reason for this is that salespeople often feel that the CRM system is being primarily installed simply to track and report on their activities, rather then being provided to offer value-added information or resources that can improve their success.
Tags: sales process, CRM, Focus Area: Sales, customer relationship management, data quality, sales execution, contact management
Tags: CRM, sales performance, sales training, Focus Area: Sales, lead generation, b2b business growth, customer relationship management, revenue generation, business development, customer experience
Digital business has evolved rapidly over the last decade. From the early days of companies establishing websites as their digital storefronts to entire departments focused on building and maintaining online communities, digital continues to change and evolve as a core business function. In particular, the new digital business landscape has forced sales teams to evolve to stay in tune with a rapidly changing sales environment.
Tags: sales performance, social media, online marketing, Focus Area: Sales, business leadership, social selling
Tags: CRM, sales performance, sales training, Focus Area: Sales, marketing automation, social selling, revenue generation, linkedin, salesforce.com