Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Driving B2B Sales Results through Sales Assessment

wp_blog_-_strategyfirst_sales_assessmentIn the business-to-business (B2B) environment, the strength of your sales team remains of paramount importance. Equally important, however, is the nature and depth of your sales strategy. As a CEO looking to achieve greater growth in your business, the first thing you want to know is how to improve sales, through a combination of a clear strategy and a strong team.
read more

Tags: CRM, sales performance, sales assessment, Focus Area: Sales, b2b business growth, revenue generation

Contact Data Quality: The Hidden Crisis in Your CRM System

sales_person_at_laptop_2According to industry analysis, as many as 63% of all Customer Relationship Management (CRM) system implementations fail. One reason for this is that salespeople often feel that the CRM system is being primarily installed simply to track and report on their activities, rather then being provided to offer value-added information or resources that can improve their success.

read more

Tags: sales process, CRM, Focus Area: Sales, customer relationship management, data quality, sales execution, contact management

How Hubspot CRM is a Game Changer for B2B Business Growth

Hubspot_CRM_LogoThree weeks ago, marketing automation company Hubspot announced the launch of Hubspot CRM, a new customer relationship management (CRM) application that will be a fully integrated part of the Hubspot platform. Currently in public beta (present Hubspot customers and partners can request access) and soon to be fully launched, the Hubspot CRM product represents a new approach to sales relationship management.
read more

Tags: CRM, sales performance, sales training, Focus Area: Sales, lead generation, b2b business growth, customer relationship management, revenue generation, business development, customer experience

5 Ways You Can Begin Achieving Social Selling Results Now

social_selling_teamDigital business has evolved rapidly over the last decade. From the early days of companies establishing websites as their digital storefronts to entire departments focused on building and maintaining online communities, digital continues to change and evolve as a core business function. In particular, the new digital business landscape has forced sales teams to evolve to stay in tune with a rapidly changing sales environment.

read more

Tags: sales performance, social media, online marketing, Focus Area: Sales, business leadership, social selling

How to Drive B2B Social Selling with Data.com & LinkedIn for Salesforce

b2b-social-selling-salesforce-linkedinFor many business-to-business (B2B) companies, social selling is a concept that is much discussed, largely misunderstood and rarely put into meaningful practice. Thanks to the proliferation of social media platforms and the confluence of radical changes in the sales and marketing environment today, many B2B sales teams are feeling genuinely overwhelmed when it comes to how they should approach the marketplace.
read more

Tags: CRM, sales performance, sales training, Focus Area: Sales, marketing automation, social selling, revenue generation, linkedin, salesforce.com

View Overview Video

Download Free Guide

Subscribe by Email

Follow Us

View Posts by Focus Area

Browse by Tag