In the business-to-business (B2B) environment, the strength of your sales team remains of paramount importance. Equally important, however, is the nature and depth of your sales strategy. As a CEO looking to achieve greater growth in your business, the first thing you want to know is how to improve sales, through a combination of a clear strategy and a strong team.
Innovation Insights
The B2B Business Growth Blog
Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.
In the business-to-business (B2B) environment, the strength of your sales team remains of paramount importance. Equally important, however, is the nature and depth of your sales strategy. As a CEO looking to achieve greater growth in your business, the first thing you want to know is how to improve sales, through a combination of a clear strategy and a strong team.Tags: CRM, sales performance, sales assessment, Focus Area: Sales, b2b business growth, revenue generation
According to industry analysis, as many as 63% of all Customer Relationship Management (CRM) system implementations fail. One reason for this is that salespeople often feel that the CRM system is being primarily installed simply to track and report on their activities, rather then being provided to offer value-added information or resources that can improve their success.
Tags: sales process, CRM, Focus Area: Sales, customer relationship management, data quality, sales execution, contact management
Three weeks ago, marketing automation company Hubspot announced the launch of Hubspot CRM, a new customer relationship management (CRM) application that will be a fully integrated part of the Hubspot platform. Currently in public beta (present Hubspot customers and partners can request access) and soon to be fully launched, the Hubspot CRM product represents a new approach to sales relationship management.
Tags: CRM, sales performance, sales training, Focus Area: Sales, lead generation, b2b business growth, customer relationship management, revenue generation, business development, customer experience
Digital business has evolved rapidly over the last decade. From the early days of companies establishing websites as their digital storefronts to entire departments focused on building and maintaining online communities, digital continues to change and evolve as a core business function. In particular, the new digital business landscape has forced sales teams to evolve to stay in tune with a rapidly changing sales environment.
Tags: sales performance, social media, online marketing, Focus Area: Sales, business leadership, social selling
For many business-to-business (B2B) companies, social selling is a concept that is much discussed, largely misunderstood and rarely put into meaningful practice. Thanks to the proliferation of social media platforms and the confluence of radical changes in the sales and marketing environment today, many B2B sales teams are feeling genuinely overwhelmed when it comes to how they should approach the marketplace.
Tags: CRM, sales performance, sales training, Focus Area: Sales, marketing automation, social selling, revenue generation, linkedin, salesforce.com
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