Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

7 Dirty Secrets about Inbound Marketing (They Won’t Tell You)

inbound_marketing_mike_volpe.jpgInbound marketing is one of the hottest concepts in business growth today. Built around a comprehensive vision for creating new customer relationships online, the idea behind inbound has evolved over the years but was largely evangelized and institutionalized thanks to Brian Halligan and Dharmesh Shah, the co-founders of Hubspot.

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Tags: sales process, marketing strategy, CRM, Focus Area: Marketing, inbound marketing, lead nurturing, lead generation, b2b business growth, customer relationship management, hubspot

What Every CEO Needs to Know about Trademarks and Protecting Your Brand

trademark_image_-_analog_-_thumbnailTrademark law is critical to an effective business growth strategy, and a trademark is one of the most valuable brand assets that a busines can develop. In the B2B market, companies need to invest in trademark strategy and protection whether they provide products or deliver services. We recently sat down with attorney Josh Gerben of Gerben Law Firm, a nationally recognized, award-winning trademark law firm, to discuss what every CEO should know about trademarks.
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Tags: marketing strategy, brand strategy, Focus Area: Marketing, business strategy, trademark law, registered trademark, intellectual property, brand protection, CEO Knowledge Series

What One Social Entrepreneur Learned About the Buyer's Journey

patrick_social_entrepreneur_inbound_marketing_blog_smallBefore joining Wendt Partners, I co-founded an education travel company offering university students, faculty, and young professionals full-immersion programs in rural Africa and South America. My experience working with this young company enabled me to gain insights into what it really takes to grow a business, focusing on marketing strategies and action plans that result in growth.

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Tags: marketing strategy, online marketing, Focus Area: Marketing, inbound marketing, b2b business growth, social entrepreneurship

6 Ways to Stop Throwing Away Your B2B Marketing Budget in 2014

throwing_money_awayIt's 2014. Your B2B company produces cutting-edge products or delivers state-of-the-art services. So why are you still spending on marketing like it's 1999? Chances are, your company is bleeding marketing dollars in ways you didn't even consider, precisely because you haven't had the time to think about how to do things differently. In the absence of a clear new direction, most companies fall on the old, tried-and-true approach…even if it no longer works. And chances are, your marketing is not performing for you at the level it could. As a CEO, here are six ways to stop spending the wrong way on marketing:
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Tags: content marketing, marketing, marketing strategy, brand strategy, Focus Area: Marketing, b2b, inbound marketing, seo, b2b business growth

5 Critical Trends Essential to the Future of Commercial Real Estate

wp_blog_-_commercial_real_estateThere was a time when commercial real estate (CRE) marketing strategies focused very narrowly on marketing a property and selling to a buyer or tenant. Today, nothing is so simple, and it takes a truly creative and comprehensive range of expertise to make a deal happen.

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Tags: Focus Area: Marketing

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