Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

What Every CEO Needs to Know about Managing Millennials at Work

People Together-2The millennial generation is on its way to becoming the largest age cohort in the workforce today. As more and more Baby Boomers retire, and with the demographic reality that Generation X is half its size, the millennial generation represents a massive wave of energy and employees who will rapidly become the dominant force in your company. In fact, by 2025 they will make up 75% of the overall workforce.
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Tags: Focus Area: Leadership, CEO Knowledge Series, corporate culture, gen-y, emerging workforce, organizational development, millennials, employee onboarding, effective management

Does My Business Need a Chief Operating Officer (COO)?

business_owners_ceo_and_cooAccording to The Wall Street Journal, USA Today and other news organizations, corporate America is losing its taste for Chief Operating Officers (COOs). In fact, the trend toward eliminating the position is so dramatic that the Journal declared that we need to "Add COOs to the Endangered Species List". What does this shift mean for your business?

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Tags: Focus Area: Leadership, executive communication, business execution, business growth strategy, CEO Answers Series, COO, Chief Financial Officer, CFO, Chief Operating Officer

The Top 25 Business Growth Blogs and Resources for B2B CEOs

Top_25_B2B_Growth_Blogs_7.7.2014Through my experience working with executives, I have learned that it is essential for CEOs to have the opportunity to engage in meaningful conversations with peers and thought leaders. Leadership can be inherently lonely at the top. Rapidly evolving technology, however, is changing the way we do business by providing executives with platforms to engage one another as thought leaders around key issues. This new business landscape empowers CEOs with the information and resources necessary to make informed decisions in a timely manner.

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Tags: blog strategy, Focus Area: Leadership, b2b business growth, business growth strategy

Why Every B2B CEO Should be Active on Social Media

B2B_CEO_SOCIAL_MEDIA_BLOG_7.7.2014In the past, executives were privy to more information about their company’s products and services than any other stakeholder. The advent of social media, however, is compelling executives to adapt their role in order to remain knowledgeable and competitive in the market. Some of the largest B2B discussions are now taking place online through social media outlets like LinkedIn, Pinterest, Facebook, SlideShare and Twitter

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Tags: brand strategy, brand identity, social media, Focus Area: Leadership, b2b, communication, business leadership, leadership strategy, b2b business growth

CEO Profile with Angela Franco: Hispanic Business Leadership in Washington and the World

angela_franco_revised_headshot_smallAngela Franco is a dynamic, energetic and accomplished business and civic leader. As the President & CEO of the Greater Washington Hispanic Chamber of Commerce, she has moved to solidify and strengthen the role of Hispanic businesses and entrepreneurs. She has been honored as one of the 50 Most Powerful U.S. and International Business Executives by Minority Enterprise Advocate, she was recognized as a leading Minority Business Leader by the Washington Business Journal and she is a 2013 graduate of Leadership Greater Washington. We asked Angela to share about her experiences as the leader of a dynamic business organization in the nation's capital, and as a client of Wendt Partners.
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Tags: CRM, Focus Area: Leadership, business strategy, strategic planning, executive communication, customer relationship management, board development, minority business, CEO Profile Series

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