Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Ten Steps to Data Quality: The True Keys to B2B Sales & Marketing Success with Hubspot

By Doug Wendt, Chief Growth Officer and Chris Bryant, Hubspot Technical Lead

For more than twenty-five years, I've worked in the profession of growing B2B companies. And for most, if not all, of that time, I have observed that the vast majority of businesses put a surprisingly weak focus on managing data quality and accuracy in their sales and marketing activities.

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Tags: marketing, business strategy, engagement, growth strategy, hubspot, business growth strategy, sales effectiveness, data quality, hubspot partner, inside sales

Upping Your Virtual Event Game: Creating Experiences that Resonate

It’s no surprise that the pandemic-driven shift from live to virtual events has changed the way we plan, implement, and interact during meetings of all kinds, from weekly sales meetings to large-scale summits.

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Tags: business strategy, engagement, growth strategy, business growth strategy, Zoom, virtual events, online events, participant experience, breakout sessions, event hosts, event organizer, pre-event marketing strategy, post-event follow-up, new business normal, ROI

5 Myths CEOs Have About Hiring a Business Growth Consultant

5_myths_ceos_have_about_hiring_a_business_growth_consultant_-_revisedThere are a lot of ideas and opinions in the business community about what's involved in hiring a business consultant to help drive growth within a business. Like many questions, CEOs deserve to have a solid answer to their questions based in evidence and insights they can use to make better decisions. Here are five myths about hiring a business growth consultant, and the truth (and facts) behind each one:
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Tags: Focus Area: Strategy, change management, business strategy, executive communication, engagement, b2b business growth, selecting a business consultant

Creating a Growth-Driven Culture through the StrategyFirst Leadership Assessment

wp_blog_-_leadershipEffective leadership involves a number of key components, including a clear understanding of the talents and skills your organization needs, as well as effective strategies for developing your unique culture and attracting, retaining and supporting key personnel. The B2B CEO cannot underestimate the importance of leadership strategy and development to the growth of the enterprise. 

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Tags: Focus Area: Leadership, b2b, change management, facilitation, employee culture, engagement, business leadership, scalability, leadership strategy, StrategyFirst, business execution

5 Essential Strategies for Effective Employee Culture Surveys

8556682467_f650f29803Studies over the years have shown that trust is the most important factor in a successful workplace. But how can you be sure that such a vital key to success is a part of your employees’ workplace experience? That’s where employee culture surveys come in. These surveys are designed specifically for the purpose of analyzing the teamwork, work ethic, attitude and work culture of your company.  

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Tags: strategy, Focus Area: Leadership, training and development, communication, survey, employee culture, engagement

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