Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Good, Better, Best: How to Choose the Right B2B Digital Strategy

Good-Better-Best.jpgAs you develop your company's approach to business growth, one of your top priorities will be to select an effective digital strategy. Digital innovation has dropped the cost of content publishing to essentially zero. At the same time, digital execution has become far more technically complex than the traditional processes it has largely replaced.

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Tags: content marketing, CRM, Focus Area: Strategy, inbound marketing, customer relationship management, hubspot, digital strategy, integrated inbound

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