Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Contact Data Quality: The Hidden Crisis in Your CRM System

sales_person_at_laptop_2According to industry analysis, as many as 63% of all Customer Relationship Management (CRM) system implementations fail. One reason for this is that salespeople often feel that the CRM system is being primarily installed simply to track and report on their activities, rather then being provided to offer value-added information or resources that can improve their success.

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Tags: sales process, CRM, Focus Area: Sales, customer relationship management, data quality, sales execution, contact management

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