Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

How Executive Relationship Marketing Can Enhance Your Growth Strategy

executive_relationship_marketingDeveloping a comprehensive model for business growth is an essential requirement for success in today's hypercompetitive marketplace. Social selling. Inbound marketing. Digital engagement. Sales-marketing alignment: there are so many priorities essential to an integrated growth strategy. For some firms, Executive Relationship Marketing (ERM) could be a high-impact strategic asset.

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Tags: Focus Area: Strategy, business strategy, b2b business growth, customer relationship management, business development, sales effectiveness, CEO Readiness Series

How Hubspot CRM is a Game Changer for B2B Business Growth

Hubspot_CRM_LogoThree weeks ago, marketing automation company Hubspot announced the launch of Hubspot CRM, a new customer relationship management (CRM) application that will be a fully integrated part of the Hubspot platform. Currently in public beta (present Hubspot customers and partners can request access) and soon to be fully launched, the Hubspot CRM product represents a new approach to sales relationship management.
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Tags: CRM, sales performance, sales training, Focus Area: Sales, lead generation, b2b business growth, customer relationship management, revenue generation, business development, customer experience

How Do I Choose the Right Software for Sales, Marketing and Business Growth?

business_growth_technologyOne of the most critical decisions you can make as a CEO is to select and commit to a technology platform that supports the growth objectives of your business. Many companies try to grow without a consistent set of tools in place to support that growth. However, the sheer complexity of sustaining growth results in a whole new range of problems: ignored leads, missed opportunities and confused priorities. On the other hand, selecting systems without a common strategy and integrated approach will result in many of the same problems. With these risks in mind, how do you choose the right tools for the job?
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Tags: CRM, Focus Area: Strategy, business software, marketing automation, customer relationship management, salesforce.com, hubspot, business growth strategy, sales effectiveness, CEO Answers Series, email marketing, stages of growth

CEO Profile with Angela Franco: Hispanic Business Leadership in Washington and the World

angela_franco_revised_headshot_smallAngela Franco is a dynamic, energetic and accomplished business and civic leader. As the President & CEO of the Greater Washington Hispanic Chamber of Commerce, she has moved to solidify and strengthen the role of Hispanic businesses and entrepreneurs. She has been honored as one of the 50 Most Powerful U.S. and International Business Executives by Minority Enterprise Advocate, she was recognized as a leading Minority Business Leader by the Washington Business Journal and she is a 2013 graduate of Leadership Greater Washington. We asked Angela to share about her experiences as the leader of a dynamic business organization in the nation's capital, and as a client of Wendt Partners.
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Tags: CRM, Focus Area: Leadership, business strategy, strategic planning, executive communication, customer relationship management, board development, minority business, CEO Profile Series

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