Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Business Growth Strategies: Your Brand’s a Mess, But Your Logo's Fine

logo_design_workbookThe competitive marketplace is as challenging as ever, and many CEOs are looking for new ideas and insights that can help them catapult their company to success in an increasingly demanding environment. Among the options many consider is to pursue a corporate rebranding.

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Tags: branding, brand strategy, Focus Area: Strategy, business strategy, business execution, customer relationship management, Business Growth Series, customer experience

How Hubspot CRM is a Game Changer for B2B Business Growth

Hubspot_CRM_LogoThree weeks ago, marketing automation company Hubspot announced the launch of Hubspot CRM, a new customer relationship management (CRM) application that will be a fully integrated part of the Hubspot platform. Currently in public beta (present Hubspot customers and partners can request access) and soon to be fully launched, the Hubspot CRM product represents a new approach to sales relationship management.
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Tags: CRM, sales performance, sales training, Focus Area: Sales, lead generation, b2b business growth, customer relationship management, revenue generation, business development, customer experience

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