Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

How Business Growth Consultants Bring Fortune 500 Thinking to Midmarket CEOs

fortune_500_concepts_from_b2b_business_growth_consultantsAs the CEO of a growth-stage or midmarket B2B enterprise, you are always looking for opportunities to improve the company and achieve better business results. But whether your business is a $5M specialized architectural firm or a $45M industrial products manufacturer, one thing seems for sure: There are some competitive advantages and strategies that Fortune 500 companies can use, which are probably not scalable or practical for smaller companies…or at least, that’s the common wisdom. As it turns out, there is more value you can gain from the strategies used by large companies than you may think.

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Tags: brand strategy, CRM, Focus Area: Strategy, marketing automation, business strategy, b2b business growth, business execution, business consulting, social selling, market disruption, corporate university, innovation lab

How Hubspot-Salesforce Integration Supercharges B2B Business Growth

salesforce_hubspot_integrationPerhaps you've been wondering if the business process benefits of ERP software would ever reach the sales and marketing side of the enterprise, so that you can better drive business growth. Well, I'm pleased to inform you that the future has arrived.
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Tags: CRM, sales performance, Focus Area: Marketing, inbound marketing, business software, marketing automation

5 Key Lessons about Business Software Learned from New York City

how_to_implement_business_software_lessons_learned_citibikeImplementing business software is one of the most challenging tasks a CEO can take on. Whether you're converting to a new Enterprise Resource Planning (ERP) platform to run operations or adding a more powerful Customer Relationship Management (CRM) system to improve sales, when you take the leap from one system to another, it is always a high-stakes, high-risk, high-stress experience. Here are five valuable lessons for your next software project.
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Tags: CRM, ERP, Focus Area: Strategy, operational assessment, new york, business software, marketing automation

Supercharge Your Sales: Five Steps You Can Take to Achieve Success

supercharge_your_sales_five_stepsSales is the lifeblood of any business. Achieving and maintaining consistent sales growth is a complex task that requires many elements to successfully work together if you are to see lasting results. As a business owner today, you are faced with many challenges that make selling much more difficult than it was in the past.
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Tags: content marketing, blog strategy, sales process, marketing, marketing plan, marketing strategy, CRM, sales performance, sales training, sales coaching, Focus Area: Sales

Top Mobile Marketing Trends to Watch in 2013

top_mobile_marketing_trends_to_watchThink about your mobile phone for a second… where is it right now? If I was a betting man, I'd wager that just a quick glance from your computer screen or a swift reach for your pocket is all it takes to locate it. BUT, that wasn't just a lucky guess.

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Tags: strategy, CRM, online marketing, Focus Area: Marketing, b2b, sales

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