Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Supercharge Your Sales: Five Steps You Can Take to Achieve Success

supercharge_your_sales_five_stepsSales is the lifeblood of any business. Achieving and maintaining consistent sales growth is a complex task that requires many elements to successfully work together if you are to see lasting results. As a business owner today, you are faced with many challenges that make selling much more difficult than it was in the past.
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Tags: content marketing, blog strategy, sales process, marketing, marketing plan, marketing strategy, CRM, sales performance, sales training, sales coaching, Focus Area: Sales

How to Make a B2B Marketing Plan that Drives Sales Results

how_to_make_a_b2b_marketing_plan_that_drives_salesMarketers know intuitively that the ultimate goal of marketing is to make sales happen. And yet, oddly, marketers are often cut off from the information, relationships and connections they need to make that possible -- or they are given tasks that are considered important to the company but don't actually have any clear relation to the sales effort.

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Tags: content marketing, strategy, marketing, marketing plan, marketing strategy, CRM, Focus Area: Marketing

3 Steps to Improving Your B2B Sales Process

3_steps_to_improving_b2b_sales_processProfessional selling in the business-to-business (B2B) marketplace has often boiled down to having people on the sell side who know people on the buy side. One sales person's Rolodex is another company's prospect list, or so the saying used to go. Today, however, that no longer works. Buyers and sellers alike change jobs; companies merge, consolidate or close; industry sectors are shifting in focus and growth potential.

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Tags: branding, content marketing, strategy, sales process, Focus Area: Sales

5 Lead Generation Strategies that Work for B2B Companies

5_lead_generation_strategies_that_work_b2bThe business-to-business (B2B) selling environment has radically changed, but unfortunately many B2B companies have not changed with it. Research shows that today's B2B buyer is more educated, more sophisticated and far further down the decision path when they connect with your sales team than was ever the case before.

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Tags: branding, content marketing, blog strategy, marketing, sales performance, Focus Area: Sales

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