B2B companies face a myriad of choices as they formulate a marketing strategy that will position them for maximum impact. One of the most pivotal questions surrounds how to best leverage inbound marketing and content marketing—a question made all the more complex by two commonly held misconceptions.
Innovation Insights
The B2B Business Growth Blog
Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.
Tags: content marketing, marketing strategy, b2b, inbound marketing, business growth strategy
As you develop your company's approach to business growth, one of your top priorities will be to select an effective digital strategy. Digital innovation has dropped the cost of content publishing to essentially zero. At the same time, digital execution has become far more technically complex than the traditional processes it has largely replaced.
Tags: content marketing, CRM, Focus Area: Strategy, inbound marketing, customer relationship management, hubspot, digital strategy, integrated inbound
Karen Young is the founder and president of HR Resolutions, a comprehensive provider of outsourced human resource solutions. She is an award-winning HR professional who carries both the Senior Professional in Human Resources (SPHR) and the Senior Certified Professional (SHRM-SCP) certifications. In this interview, Karen shares her insights on the rapidly changing world of business growth.
Tags: content marketing, Focus Area: Leadership, sales strategy, professional service firms, business growth strategy, human resources, CEO Profile Series
Driving growth: It seems like the obvious priority for every business, but in reality it often becomes a vanishingly remote possibility in the midst of the daily demands of running a company. As long as the sky isn’t falling and most of your current customers remain for now, it may seem impossible to get around to making changes that could actually fuel significant new growth. Here are 4 strategies that you, as a CEO, can implement today to get over this hurdle and start growing again:
Tags: content marketing, CRM, Focus Area: Strategy, marketing automation, change management, business strategy, b2b business growth, selecting a business consultant, competitive differentiation, market positioning, social selling
It's 2014. Your B2B company produces cutting-edge products or delivers state-of-the-art services. So why are you still spending on marketing like it's 1999? Chances are, your company is bleeding marketing dollars in ways you didn't even consider, precisely because you haven't had the time to think about how to do things differently. In the absence of a clear new direction, most companies fall on the old, tried-and-true approach…even if it no longer works. And chances are, your marketing is not performing for you at the level it could. As a CEO, here are six ways to stop spending the wrong way on marketing:
Tags: content marketing, marketing, marketing strategy, brand strategy, Focus Area: Marketing, b2b, inbound marketing, seo, b2b business growth
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